If you’re struggling to find good employees, you’re not alone.

Most roofing contractors say the same thing:

“There’s no good people out there.”

But that’s not the real problem.

The truth is — there ARE good people.

They’re just not working for you.

In this episode, I sit down with Paul from Contractor Staffing Source to break down how to actually build a recruiting system that attracts better people, responds faster, and helps you stop the revolving door.

We cover:

• Why writing a job post doesn’t work (and what to do instead)
• The biggest mistake contractors make when hiring
• Why speed matters more than you think
• How to filter and assess the right candidates
• Why hiring the wrong person can cost you $50,000+

If you want to build a business that doesn’t rely on you for everything, this is a must-listen.

👉 Want help building a more profitable roofing business?

Book a free strategy call:

https://theroofercoach.com

Guest: Paul Sandeman – Contractor Staffing Source

Key Takeaways:

• Always be recruiting
• Write an ad, not a job post
• Speed to lead applies to hiring
• You can’t fix character — hire for it
• Build a system or expect a revolving door

Looking for a mentor to help guide you and accountability to building a more profitable roofing business? Let’s talk.

About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Most roofing companies try to solve their marketing problems by buying more leads.

But what if that’s actually the problem?

In this episode of The Roofer Show, I talk with Joe Hughes from Contractor Dynamics about why traditional roofing marketing isn’t working like it used to — and what contractors should be doing instead.

We break down how to build your own in-house marketing machine so you’re not dependent on agencies, lead services, or constantly chasing new leads.

In this episode, we cover:

1. Why blindly outsourcing marketing doesn’t work anymore
2. The idea of becoming the “general contractor” of your marketing
3. Why homeowners are more skeptical than ever
4. The importance of speed to lead and answering the phone
5. How to become “five mile famous” in your market
6. What marketing is actually working right now

If you want more consistent leads and a more profitable roofing business, this episode will change how you think about marketing.

Contractor Dynamics

https://contractordynamics.com/

Call to Action:

Looking for a mentor to help guide you and accountability to building a more profitable roofing business? Let’s talk.

Schedule Now

About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Most homeowners don’t have $25,000 sitting around for a new roof.

In this episode of The Roofer Show, Dave Sullivan talks with financing expert Chris Scoville about how roofing contractors can use financing to close more jobs.

With roofing prices higher than ever, many homeowners don’t have the cash available to pay for a new roof upfront. Contractors who offer financing give customers more options and remove one of the biggest barriers to saying yes.

Chris explains why contractors should offer financing early, always, and often, and how monthly payment options help homeowners move forward with roofing projects.

They also discuss how financing can be integrated into proposals, websites, and CRM systems like ProLine to make the process simple for both contractors and homeowners.

If you're not offering financing, you may be losing jobs to competitors who are.

• Why many roofing contractors lose jobs because they don’t offer financing

• The rule: offer financing early, always, and often

• Why homeowners respond better to monthly payments than total price

• How financing helps contractors close more jobs without lowering their price

• Simple ways to integrate financing into proposals and websites

Many roofing contractors struggle with price objections when presenting large projects to homeowners.

Financing can remove one of the biggest barriers to closing roofing jobs by giving customers options and spreading payments over time.

In this episode, Dave Sullivan sits down with financing expert Chris Scoville to discuss how contractors can use financing effectively to grow their business and close more jobs.

Chris shares practical advice on how financing works, why contractors should present it early in the sales process, and how showing monthly payment options can dramatically change how homeowners make decisions.

If you’re not offering financing today, this conversation may change the way you approach selling roofing projects.

Host

Dave Sullivan

The Roofer Coach

Helping roofing contractors grow their businesses, make more money, and have more free time.

If you're looking for help building a more profitable roofing business, let’s talk.

Visit:

https://theroofercoach.com

Podcast Links

Website

https://theroofercoach.com

YouTube

https://www.youtube.com/@DaveSullivanRooferShow

Roofing Business Podcast Topics Covered

This episode discusses topics important to roofing contractors including:

• roofing financing

• roofing sales strategies

• selling high-ticket roofing projects

• roofing business growth

• contractor marketing and sales

• closing more roofing jobs

About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

In this episode, I’m joined by Michael Stone, author of Markup & Profit, to talk about the real reason so many roofing contractors go broke: they don’t charge enough and they don’t know their numbers. We break down markup vs. profit, why job costing is mandatory, how to set pricing to cover overhead + owner pay + net profit, and how to market to the right customer so you can charge what you’re worth.

Most roofing contractors don’t go out of business because they can’t sell.

They go out of business because they don’t charge enough, don’t job cost, and don’t know their real numbers.

In this episode, I’m joined by Michael Stone, author of the classic book Markup & Profit, to talk about the fundamentals that never change — and why “the market price” mentality keeps contractors broke.

1. Why 9 out of 10 contractors go broke (and what the profitable ones do differently)
2. The difference between markup and gross profit (and why it matters)
3. Why job costing is non-negotiable if you want consistent profit
4. How to set pricing to cover overhead, owner pay, and net profit
5. Why “being competitive” is optional — but being profitable isn’t
6. How to market to the right customer so you can charge what you’re worth
7. Cash flow and payment schedules: why contractors run out of cash even when they’re busy
8. Building a business that’s actually sellable (systems + financials + profit)

Connect with Michael Stone:

Website: markupandprofit.com

Connect with Dave / The Roofer Coach:

Free Strategy Call: Schedule Now

Free Resource (1-Page Business Plan): theroofercoach.com/plan

Text Dave: (510) 612-1450

SPONSORS:

✅ ProLine — Automate follow-up and close more jobs with text + email. Try it FREE and save 50% off your first month with code DAVE50 → useproline.com

✅ SMA Support — Virtual assistants for roofing companies (calls, admin, lead follow-up) → smasupport.us

EPISODE SUMMARY

What actually makes a roofing website convert in 2026 — and why most contractors waste money on marketing because their foundation is weak.

EPISODE DESCRIPTION

Most roofing websites are built to look good.

The only thing that matters is whether they generate qualified appointments.

In this episode of The Roofer Show, I sit down with Cody from Hook Agency to break down what actually makes a roofing website convert in 2026.

We cover:

• What a roofing website is actually supposed to do

• What makes a homepage convert in the first 5 seconds

• Why your About page builds trust (or kills it)

• Service pages and location pages (and why most contractors get this wrong)

• Google Ads vs Meta Ads

• The biggest DIY advertising mistakes

• What transparent marketing reporting should look like

• How to measure ROI the right way

If you’re spending money on SEO or paid ads and not seeing results, this episode will help you rethink your foundation.

Your website is the hub of your marketing.

If it doesn’t convert, everything else struggles.

KEY TAKEAWAYS

1. A roofing website must confirm, build trust, and drive a clear action.
2. Most contractors design for ego instead of conversion.
3. Location pages are essential for local SEO.
4. Clicks and impressions don’t matter — appointments do.
5. DIY Google Ads without strategy wastes money.
6. Marketing reporting must focus on ROI, not vanity metrics.

RESOURCES & LINKS

Hook Agency

https://hookagency.com

Ruby Receptionists

Live, professional phone answering that converts calls into appointments

theroofercoach.com/ruby (Get $150 off your first month – tell them Dave sent you)

ProLine CRM

Follow-up automation, quotes, updates, and review requests — done for you

useproline.com (Tell them you heard about ProLine on The Roofer Show)

SMA Support

Inside sales and operations support so nothing falls through the cracks

smasupport.us (Tell them Dave sent you)

Download Dave’s Free 1-Page Business Plan

https://theroofercoach.com

Book a Coaching Call

https://theroofercoach.com

EPISODE SUMMARY

Most roofers think they need more leads.

But leads don’t fix a broken roofing business — they amplify the chaos.

In this episode, Dave Sullivan explains why the “boring” foundation work — answering the phone, follow-up, systems, process, and finishing jobs the right way — is what actually creates profit, control, and time off.

This episode ties directly to last week’s show (Your Roofing Company Isn’t Ready for More Leads) and sets the stage for upcoming episodes on markup vs profit and what a website is really supposed to do.

If you’re tired of being busy, stressed, and wondering where the money went, this is a Start Here episode.

EPISODE DESCRIPTION

Roofing contractors love exciting goals: more leads, more sales, bigger numbers.

But here’s the truth — if your systems can’t handle growth, growth will punish you.

In this episode, Dave breaks down why most roofing businesses struggle even when revenue is up and what must be fixed before you chase more leads or scale.

Dave also shares a real-world lesson from a recent home renovation project and why the last 5–10% of a job — the walkthrough, closeout, and customer experience — is what actually drives 5-star reviews, referrals, and long-term brand value.

This is the foundation work most contractors avoid because it feels boring — and exactly why it works.

IN THIS EPISODE, YOU’LL LEARN

1. Why more leads don’t solve broken systems
2. The real job of your website (and what it’s NOT)
3. Why speed-to-lead and live phone answering matter
4. How follow-up automation changes close rates
5. Why most contractors struggle to convert opportunities
6. The “2-week vacation test” to see who really owns the business
7. Why finishing strong is what earns reviews and referrals
8. Why mentoring beats one-time courses when plans change

RESOURCES & LINKS

1. Free 2026 Roofing Business Success Audit
2. (50 yes/no questions + a score you can compare to other companies)
3. Visit the Resources page at TheRooferCoach.com
4. Ruby Receptionists
5. Live, professional phone answering that converts calls into appointments
6. theroofercoach.com/ruby
7. (Get $150 off your first month – tell them Dave sent you)
8. ProLine CRM
9. Follow-up automation, quotes, updates, and review requests — done for you

EPISODE SUMMARY

Most roofers think they need more leads.

In reality, most have a foundation problem.

In this episode, Dave Sullivan explains why missed calls, weak follow-up, messy books, and lack of planning are the real reasons roofing companies struggle — and why buying more leads only makes the problem worse.

EPISODE DESCRIPTION

Roofers are obsessed with leads.

But more leads won’t fix a broken business.

If your roofing company feels busy but broke, the problem usually isn’t marketing — it’s systems, sales process, job costing, and financial clarity.

In this solo episode, Dave Sullivan walks through his Roofing Business Success Audit and One-Page Business Plan, and explains why every contractor must master the fundamentals before trying to scale.

Dave breaks down:

Why most roofing companies aren’t ready for growth

How to improve results by raising your close rate

Why missed calls and poor follow-up quietly kill profits

The Three-Legged Stool: Sell Work / Do Work / Keep Score

Why messy books force CPAs to file extensions

How bad job costing destroys pricing and margins

Why top-line revenue is vanity and profit is reality

If you want a business that actually makes money — not just looks busy — this episode is your reality check.

YOU’LL LEARN

Why more leads won’t solve your problems

How to close more deals without spending more on ads

Why sales process matters more than marketing

How job costing affects your pricing

Why QuickBooks out-of-the-box doesn’t work for contractors

How to use financial statements to make decisions

Why planning beats reacting

How to use the Roofing Business Audit as a diagnostic tool

TIMESTAMPS

00:00 – Sponsor: Ruby Receptionists

01:25 – Busy but broke: the real problem

04:16 – Why leads aren’t the issue

05:46 – Close rate and sales fundamentals

08:05 – Back to basics (golf analogy)

09:05 – The business checkup mindset

09:49 – Sponsor: ProLine CRM

11:00 – Sell Work: sales process and follow-up

14:20 – Do Work: production and job costing

15:23 – Keep Score: financials and reports

17:06 – Why QuickBooks isn’t set up for contractors

18:09 – Bookkeeping cleanup and Tisha

19:20 – Workers’ comp and miscategorized job costs

21:25 – Sponsor: SMA Support

22:19 – Why business plans matter

23:46 – Why scaling without profit fails

26:21 – Scott Tebay story on success

27:43 – John DeLorian and annual planning

29:36 – Mike Tyson quote: planning vs reacting

32:02 – Download the Audit and Plan

33:02 – Tax season warning: extensions

34:05 – Final takeaways and contact info

RESOURCES

The Roofer Coach

https://theroofercoach.com

Free 1-Page Business Plan

https://theroofercoach.com/plan

2026 Roofing Business Success Audit

https://theroofercoach.com/resources/

LINKS

Work with Dave / Mentoring

https://theroofercoach.com/mentoring/

Free Resources

https://theroofercoach.com/resources/

Text Dave

(510) 612-1450

Free Strategy Call