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The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

By: Matt Jones - Helping Tradies Build Smarter Scalable Businesses
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Summary

The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.

Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.

You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.


Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.


If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

© 2026 The Site Shed | Systems, Strategy and Growth for Tradies and Contractors Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Is AI Answering Your Calls? How To Stop Losing Revenue On Missed Calls | ft. James O'Neill | Ep. 498

    Is AI Answering Your Calls? How To Stop Losing Revenue On Missed Calls | ft. James O'Neill | Ep. 498
    May 12 2026

    🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    Are you spending big on ads but losing jobs before the phone even gets answered?

    In this episode, Matt sits down with James O'Neill from WildJar to uncover how call tracking and AI-powered call analysis can reveal exactly where your leads are falling through the cracks.

    If you're serious about turning every phone call into a booked job and finally getting a real return on your marketing spend, this one's for you.

    Key Chapters:
    00:00 - Introduction
    01:27 - Introducing James O'Neal and WildJar
    02:30 - Solving Digital Attribution for Phone Calls
    04:44 - The Role of AI in Call Analysis
    07:27 - Cost Per Lead vs. Lifetime Value
    11:10 - Tracking Different Advertising Channels
    12:50 - Membership Programs in Home Services
    14:26 - The Marketing Ecosystem and Paid Ads
    16:15 - Google Business Profile and Local Traffic
    18:15 - Attribution and Customer Journey
    20:13 - Feeding Conversion Data Back to Platforms
    21:35 - How Call Tracking and DNI Work
    25:21 - Virtual Numbers and Reporting
    28:07 - Sales Cycles and Lead Attribution
    29:05 - The Critical Nature of Answering the Phone
    31:51 - Nurturing Leads and Creating Content
    34:21 - The Changing Landscape of Organic Search and SEO
    37:05 - Emerging Traffic from LLMs like ChatGPT
    41:15 - The Future of AI and Sales Coaching

    📲 Listen On The Go! https://tradie.wiki/listen

    🎙 About Our Guest: James O'Neill
    James O'Neill is the CEO and Founder of WildJar, a call tracking and AI-powered conversation intelligence platform that connects phone calls to digital marketing journeys, helping businesses drive revenue and make smarter marketing decisions. With over a thousand home services clients across Australia, New Zealand, Asia, and the UK, James specialises in helping tradies and contractors eliminate the blind spots between their ad spend and the jobs they're actually booking.

    CONNECT WITH JAMES O'NEILL
    LinkedIn: https://www.linkedin.com/in/james-o-neill-9308632a/
    Website: https://www.wildjar.com/

    CONNECT WITH THE TRADIE WEB GUYS!

    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
    Show More Show Less
    46 mins
  • Your Follow-Up Is All Wrong: Why 70% Convert After The 8th Contact Point | ft. Ryan Fenn | Ep. 497

    Your Follow-Up Is All Wrong: Why 70% Convert After The 8th Contact Point | ft. Ryan Fenn | Ep. 497
    May 5 2026

    Think your follow-up game is solid? Data from 450 million text messages says you're probably quitting too early.

    In this 497th episode of the Site Shed, Ryan Fenn, founder of Chirp and a man who's analysed 450 million text messages, breaks down why "fortune is in the follow-up" isn't just a cliché. It's a math problem most tradies are solving wrong.

    If you're tired of ghosted estimates, wasted lead spend, and watching jobs slip through the cracks, this episode is your blueprint for fixing the single biggest revenue leak in your tradie business.

    KEY CHAPTERS:
    00:00 - Intro
    00:47 — The Follow-Up Failure Most Tradies Don't Know They Have
    06:17 — What 450 Million Text Messages Actually Reveal
    16:32 — The "Mom Test" For Writing Messages That Get Replies
    25:47 — Pattern Interrupts: How Unexpected Messages Break Through
    34:36 — Why 70% of Conversions Happen After 8 Touchpoints
    45:47 — The Anti-Follow-Up Strategy: Value Before The Ask
    58:45 — The Day 10 Trap: Why Reps Quit Right Before Deals Close

    🎙 About Our Guest: Ryan Fenn
    Ryan Fenn is the founder of CHIIRP, a follow-up and automation platform built to help home service businesses convert more leads and rehash old estimates. He has spent more than 15 years studying sales follow-up, customer messaging, and how contractors can turn missed opportunities into booked work.

    CONNECT WITH RYAN FENN
    LinkedIn: https://www.linkedin.com/in/ryan-fenn-76568b165/
    Facebook: https://www.facebook.com/ryan.fenn.3
    Instagram: https://www.instagram.com/ryandfenn/
    Website: https://chiirp.com/
    LinkedIn: https://www.linkedin.com/company/chiirp/
    Facebook: https://www.facebook.com/chiirp
    Instagram: https://www.instagram.com/getchiirp/

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
    Show More Show Less
    1 hr and 5 mins
  • Don’t Sign That Finance Deal Yet Until You Do This First | ft. Rob Misheloff | Ep. 496

    Don’t Sign That Finance Deal Yet Until You Do This First | ft. Rob Misheloff | Ep. 496
    Apr 28 2026

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    Finance might not be the sexiest topic in business, but getting it wrong can quietly drain your cash flow, stall your growth, and lock you into deals that cost far more than they should.

    In Episode 496, Matt sits down with Rob Misheloff from Smarter Finance USA to unpack one of the least understood parts of running a trade business: equipment and vehicle finance.

    It may not sound exciting, but getting this wrong can wreck your cash flow, stall your growth, and lock you into deals that cost far more than they should.

    Key Chapters:
    00:00 - Teaser
    01:31 - About Rob Misheloff and Smart Finance USA
    05:51 - Challenges with Complex Contracts and Transparency
    07:51 - How Financing Rates are Determined
    10:51 - Advantages of Financing for Business Growth
    14:04 - Tax Benefits and Cash Flow Considerations
    18:12 - Dealership Financing vs. Outside Brokers
    19:47 - Red Flags and Identifying Scams
    22:19 - Differences Between Loans and Leases
    23:54 - Hidden Fees and Advanced Payment Scams
    26:32 - Understanding Credit Ratings and Business Risk
    32:44 - Education and Managing Expectations
    35:10 - Final Thoughts and Closing Remarks

    📲 Listen On The Go! https://tradie.wiki/listen

    CONNECT WITH ROB MISHELOFF
    Website: https://www.smarterfinanceusa.com/
    Facebook: https://www.facebook.com/smarterfinanceusa
    LinkedIn: https://www.linkedin.com/in/rob-misheloff/

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
    Show More Show Less
    38 mins
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