🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

Are you spending big on ads but losing jobs before the phone even gets answered?

In this episode, Matt sits down with James O'Neill from WildJar to uncover how call tracking and AI-powered call analysis can reveal exactly where your leads are falling through the cracks.

If you're serious about turning every phone call into a booked job and finally getting a real return on your marketing spend, this one's for you.

Key Chapters:
00:00 - Introduction
01:27 - Introducing James O'Neal and WildJar
02:30 - Solving Digital Attribution for Phone Calls
04:44 - The Role of AI in Call Analysis
07:27 - Cost Per Lead vs. Lifetime Value
11:10 - Tracking Different Advertising Channels
12:50 - Membership Programs in Home Services
14:26 - The Marketing Ecosystem and Paid Ads
16:15 - Google Business Profile and Local Traffic
18:15 - Attribution and Customer Journey
20:13 - Feeding Conversion Data Back to Platforms
21:35 - How Call Tracking and DNI Work
25:21 - Virtual Numbers and Reporting
28:07 - Sales Cycles and Lead Attribution
29:05 - The Critical Nature of Answering the Phone
31:51 - Nurturing Leads and Creating Content
34:21 - The Changing Landscape of Organic Search and SEO
37:05 - Emerging Traffic from LLMs like ChatGPT
41:15 - The Future of AI and Sales Coaching

📲 Listen On The Go! https://tradie.wiki/listen

🎙 About Our Guest: James O'Neill
James O'Neill is the CEO and Founder of WildJar, a call tracking and AI-powered conversation intelligence platform that connects phone calls to digital marketing journeys, helping businesses drive revenue and make smarter marketing decisions. With over a thousand home services clients across Australia, New Zealand, Asia, and the UK, James specialises in helping tradies and contractors eliminate the blind spots between their ad spend and the jobs they're actually booking.

CONNECT WITH JAMES O'NEILL
LinkedIn: https://www.linkedin.com/in/james-o-neill-9308632a/
Website: https://www.wildjar.com/

CONNECT WITH THE TRADIE WEB GUYS!

Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

Think your follow-up game is solid? Data from 450 million text messages says you're probably quitting too early.

In this 497th episode of the Site Shed, Ryan Fenn, founder of Chirp and a man who's analysed 450 million text messages, breaks down why "fortune is in the follow-up" isn't just a cliché. It's a math problem most tradies are solving wrong.

If you're tired of ghosted estimates, wasted lead spend, and watching jobs slip through the cracks, this episode is your blueprint for fixing the single biggest revenue leak in your tradie business.

KEY CHAPTERS:
00:00 - Intro
00:47 — The Follow-Up Failure Most Tradies Don't Know They Have
06:17 — What 450 Million Text Messages Actually Reveal
16:32 — The "Mom Test" For Writing Messages That Get Replies
25:47 — Pattern Interrupts: How Unexpected Messages Break Through
34:36 — Why 70% of Conversions Happen After 8 Touchpoints
45:47 — The Anti-Follow-Up Strategy: Value Before The Ask
58:45 — The Day 10 Trap: Why Reps Quit Right Before Deals Close

🎙 About Our Guest: Ryan Fenn
Ryan Fenn is the founder of CHIIRP, a follow-up and automation platform built to help home service businesses convert more leads and rehash old estimates. He has spent more than 15 years studying sales follow-up, customer messaging, and how contractors can turn missed opportunities into booked work.

CONNECT WITH RYAN FENN
LinkedIn: https://www.linkedin.com/in/ryan-fenn-76568b165/
Facebook: https://www.facebook.com/ryan.fenn.3
Instagram: https://www.instagram.com/ryandfenn/
Website: https://chiirp.com/
LinkedIn: https://www.linkedin.com/company/chiirp/
Facebook: https://www.facebook.com/chiirp
Instagram: https://www.instagram.com/getchiirp/

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

Finance might not be the sexiest topic in business, but getting it wrong can quietly drain your cash flow, stall your growth, and lock you into deals that cost far more than they should.

In Episode 496, Matt sits down with Rob Misheloff from Smarter Finance USA to unpack one of the least understood parts of running a trade business: equipment and vehicle finance.

It may not sound exciting, but getting this wrong can wreck your cash flow, stall your growth, and lock you into deals that cost far more than they should.

Key Chapters:
00:00 - Teaser
01:31 - About Rob Misheloff and Smart Finance USA
05:51 - Challenges with Complex Contracts and Transparency
07:51 - How Financing Rates are Determined
10:51 - Advantages of Financing for Business Growth
14:04 - Tax Benefits and Cash Flow Considerations
18:12 - Dealership Financing vs. Outside Brokers
19:47 - Red Flags and Identifying Scams
22:19 - Differences Between Loans and Leases
23:54 - Hidden Fees and Advanced Payment Scams
26:32 - Understanding Credit Ratings and Business Risk
32:44 - Education and Managing Expectations
35:10 - Final Thoughts and Closing Remarks

📲 Listen On The Go! https://tradie.wiki/listen

CONNECT WITH ROB MISHELOFF
Website: https://www.smarterfinanceusa.com/
Facebook: https://www.facebook.com/smarterfinanceusa
LinkedIn: https://www.linkedin.com/in/rob-misheloff/

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

How many good leads are slipping through the cracks in your trade business because of a weak sales process?

In Episode 495 of The Site Shed, Matt Jones sits down with Ben Wright to unpack why so many trade businesses waste perfectly viable leads through a weak sales process.

From slow response times and poor follow-up to inconsistent quotes and missed opportunities on site, this episode digs into the practical gaps that quietly kill conversions and how you can correct them.

Key chapters
00:00 - Introduction
00:44 - Welcome Guest Ben Wright
03:12 - Building Trust through Content
08:22 - First Impressions and Presentation
11:30 - Analyzing the Sales Process
14:41 - The Sales Success Framework
18:52 - Lifetime Value and ROI
25:24 - Avoiding Fat Cat Syndrome
32:05 - Scaling Beyond Referrals
34:14 - Allocating Budget for Marketing
38:32 - Small Changes, Large Impact
42:55 - Optimizing the Customer Journey
46:42 - Training Teams for Upselling
53:21 - Embracing Change and AI
01:00:08 - The Importance of Coaching

📲 Watch On YouTube! https://youtu.be/wOPk8k22eJI

Links mentioned in this episode:
Stronger Sales Teams: https://www.strongersalesteams.com

Connect With Ben Wright:
Website: https://www.strongersalesteams.com
Instagram: https://www.instagram.com/strongersalesteams
Facebook: https://www.facebook.com/profile.php?id=100092201545034
Linkedin: https://www.linkedin.com/in/coachbenwright/
Podcast: https://open.spotify.com/show/0503Mx6cuIKdgW9qaUvmSf?si=c2918891d2ec4cb0

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

If you enjoyed this podcast, please take a moment to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed
Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

#podcast #thesiteshed #tradiewebguys

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

In Episode 494 of The Site Shed Podcast, Matt Jones sits down with returning guest Andrew O'Farrell to unpack what is really driving rising fuel costs and why tradie businesses should be paying close attention.

What starts as a conversation about diesel prices quickly opens up into a much bigger discussion around global energy markets, fragile supply chains, and the real-world impact on trade businesses across Australia.

If you want a clearer view of what may be coming down the pipeline and how to prepare for it, this episode is a must-listen.

🎥 Watch the video version of this podcast at: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1

Key Chapters:
00:00 Welcome back Andrew O'Farrell
00:07 Why diesel prices have jumped so dramatically
01:00 Why Australia is vulnerable to refined fuel shortages
02:15 What trade business owners need to understand about rising costs
02:53 Fuel is just the undercard, gas is the real story
04:43 How LNG disruption affects construction and manufacturing
06:07 Why food and fertiliser could be hit next
07:19 The Strait of Hormuz and why it matters
11:06 Could Australia be more self sufficient?
13:56 What this means for local industry and supply chains
16:03 Energy security, reserves, and the diesel problem
17:32 EVs, hybrids, and practical resilience
19:38 Why diesel is not going anywhere anytime soon
20:33 Does nuclear have a role in Australia?
22:29 Why we need a smarter transition, not a rushed one
24:22 The inflation and margin squeeze tradies should prepare for
26:20 What this could mean for Australia and Asia next
27:35 Final thoughts and planning for what’s ahead

Links mentioned in this episode:
The Site Shed Podcast Episode 188 with Andrew O'Farrell: https://www.thesiteshed.com/energy-1/

Connect With Andrew O'Farrell:
LinkedIn: https://www.linkedin.com/in/andrew-o-farrell-352b8747/

CONNECT WITH THE TRADIE WEB GUYS!

Website: https://www.tradiewebguys.com.au/

YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1

Facebook: https://www.facebook.com/TradieWebGuysOfficial

Instagram: https://www.instagram.com/tradiewebguys/

LinkedIn: https://au.linkedin.com/company/tradie-web-guys

Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

How do you onboard new tradies properly so they actually stick around past week one?

In Episode 493 of The Site Shed Podcast, Matt Jones sits down with Vicky Irwin from Network Plumbing to unpack what effective staff onboarding really looks like in a growing trade business.

If you’ve ever hired in a rush, thrown a new apprentice or technician into the deep end, or struggled with staff churn, this episode will give you a practical framework to help new team members feel clear, supported, and ready to succeed.

Key Chapters:
00:00 - Introduction
09:07 - The Recruitment and Pre-Onboarding Process
12:04 - Day One: Orientation and Company Culture
12:30 - Operational Integration and Facility Tour
13:30 - Ongoing Training and Communication Standards
17:18 - Developing Soft Skills and Professionalism
26:05 - Technology and Systems Adoption
23:24 - Safety as a Non-Negotiable
34:01 - Final Assessment and Team Integration

📲 Watch On YouTube! https://youtu.be/SOAw74WWJys

CONNECT WITH VICKY IRWIN
Website: https://networkplumbing.com.au
LinkedIn: https://www.linkedin.com/in/vicky-irwin-56a61712/
Facebook: https://www.facebook.com/networkplumbing
Instagram: https://www.instagram.com/networktradies_/
LinkedIn (Company): https://www.linkedin.com/company/network-plumbing/

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

🫱🏻‍🫲🏼 Book a Free Discovery Call with Tradie Web Guys: https://tradie.wiki/tssyt

Most tradies don’t need more motivation. They need clearer targets.

In this 492nd episode of The Site Shed, Matt Jones chats with Zak Saboune from Service Today about how to build KPIs that your team actually understands, buys into, and performs for. No fluffy corporate scorecards. Just simple, practical numbers and behaviours that drive better productivity, stronger culture, and more profit.

If you’ve ever felt like your team is busy but results are inconsistent, this one will help you set expectations properly and track what matters without turning the business into a spreadsheet.

Key Chapters:
00:00 - Teaser
01:30 - Introduction of Guest Zach Saboune
04:45 - Current Scale of the Business
06:26 - Managing Growth with KPIs
11:00 - Implementing Business Frameworks
15:32 - The Importance of Systemization
16:47 - Private Equity and Business Value
22:01 - Customer Acquisition Strategy
27:26 - Maximizing Lifetime Customer Value
31:34 - The Membership Model: Total Care Club
38:58 - Delivering on Membership Value
47:40 - Sticking to the B2C Vertical
53:42 - Staff Retention and Culture
57:54 - Training for Brand Consistency
59:19 - Future Outlook for Service Today

📲 Watch On Youtube: The Site Shed YouTube Channel

🎙 About Our Guest: Zac Saboune
Zac Saboune is the CEO of Service Today and a leader in the Australian home services space, known for helping build one of the country’s largest service businesses. In this episode, he shares practical insights on KPIs, productivity, customer lifetime value, and building a trade business that scales with clarity and accountability.

CONNECT WITH ZAC SABOUNE
Website: https://www.servicetoday.com.au/
Facebook: https://www.facebook.com/ServiceTodayAu
Instagram: https://www.instagram.com/servicetoday/?hl=en
LinkedIn: https://www.linkedin.com/in/zak-saboune-ceo-of-australia-s-largest-home-service-company-53ba2a150/

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

If you enjoyed this podcast, please take a moment to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed
Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

#podcast #thesiteshed #tradiewebguys

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

Want to stop selling “membership discounts” and start building repeat work the simple way? Earn loyalty with trust, follow-up, and a customer experience that makes you the only plumber they remember.

In Episode 491, Matt sits down with Scott Irwin from Network Plumbing to talk about why plumbing memberships usually do more harm than good for reactive residential services. Scott breaks down how the membership model got dragged over from HVAC, why discounts are “illusion value”, and why most tradies would be better off building loyalty through simple follow-up and consistent customer experience instead.

You will also hear practical ideas on staying top of mind without spamming people, why direct mail still wins, when scheduled maintenance style programmes actually make sense (think strata and commercials), and how to upsell ethically by having the right conversation with the right decision- maker on site.

Key Chapters:

📲 Listen On The Go! https://tradie.wiki/listen

🎙 About Our Guest: Scott Irwin
Scott Irwin is the driving force behind Network Plumbing, an Australian plumbing business focused on delivering reliable service and long-term customer relationships.

Connect With Scott Irwin:
Website: https://networkplumbing.com.au/
Facebook: https://www.facebook.com/networkplumbing
Instagram: https://www.instagram.com/networktradies_/
LinkedIn (Company): https://www.linkedin.com/company/network-plumbing/
Scott’s LinkedIn: https://www.linkedin.com/in/scott-irwin-5b413a31/

CONNECT WITH THE SITE SHED!
Website: https://www.thesiteshed.com
YouTube: https://www.youtube.com/@TheSiteShed?sub_confirmation=1
Facebook: https://www.facebook.com/thesiteshed
Instagram: https://www.instagram.com/thesiteshed/
LinkedIn: https://www.linkedin.com/company/the-site-shed/
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

If you enjoyed this podcast, please take a moment to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

#podcast #thesiteshed #tradiewebguys

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed