Recorded live in Singapore, hosts David Macciocca and Emma Lang sit down with Natasha Wahap, Employer Branding Lead for L'Oréal's SAMA zone (South Asia Pacific, Middle East & North Africa), to explore what it really means to stay agile in an ever-changing employer brand world.

Drawing on 13 years in employer branding across companies including Grab and L'Oréal, Natasha shares how her team operates across a vast and diverse region — from New Zealand to Morocco — using L'Oréal's "freedom within the frame" philosophy to localise a global EVP without losing consistency or speed. She also gets into the power of building cross-functional relationships, navigating TikTok and emerging platforms, and how to balance consumer brand polish with authentic, people-first storytelling.

For employer brand practitioners working within large global organisations or trying to do more with less, Natasha's perspective is a masterclass in building smart, scalable frameworks that still leave room for creativity.

Key Topics:
02:00 – Natasha's background and leading EB across the SAMA zone
05:30 – What "freedom within the frame" means at L'Oréal
09:00 – Building cross-functional relationships outside of HR
13:30 – Aligning with corporate affairs and media teams to stay ahead of trends
17:00 – Using data and analytics to measure employer brand impact
21:00 – Navigating TikTok and LinkedIn, and knowing which platforms to prioritise
26:00 – Balancing authenticity with the polish of a global consumer brand
30:30 – How L'Oréal handles local content adaptations without losing brand consistency
35:00 – AI, content frameworks, and L'Oréal's stance on generated imagery
38:30 – Advice for practitioners who want to build their own local EB framework
41:30 – Three practical tips: find your tribe, get a global sponsor, and always pilot first

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!

In this episode of the VMJPod's Employer Brand Series — recorded live in Singapore — hosts David Macciocca and Emma Lang sit down with Martin Warren, former Head of Talent Sourcing at Grab, to unpack how activating hiring managers can dramatically transform your recruitment and sourcing results.

Drawing on 25+ years in recruitment and seven years building and running the sourcing function at one of Southeast Asia's most iconic tech companies, Martin shares how his team achieved reply rates of up to 80% by flipping the script on traditional outreach — putting hiring managers front and centre rather than relying solely on recruiters. He also explores how to build a scalable sourcing engine, engage passive talent, and create the internal buy-in needed to make it all stick.

For recruiters, employer brand practitioners, and talent acquisition leaders looking for practical ways to unlock new sourcing channels and get more from their hiring managers, this episode is full of real-world lessons from a high-growth, high-speed environment.

Key Topics:
02:00 – Martin's background and building the sourcing function at Grab
05:30 – Why speed was the driving force behind Grab's sourcing strategy
08:00 – Sending outreach from hiring managers: how it works and why it delivers
12:00 – Going from 25% to 80% reply rates — the numbers behind the approach
15:30 – Making passive candidates feel special and seen
20:00 – Building a business case and getting hiring manager buy-in
26:00 – Coaching hiring managers to sell the role and handle candidate questions
31:00 – How employer brand content supports passive talent pipelines
36:00 – The talent advisory mindset: screening in, not out
40:00 – Targeting A and B-grade talent with consistent, authentic messaging
42:30 – Where to start if you don't have a dedicated sourcing team

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!

Part of VMJPod's Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Jessica to unpack launching a new global brand and people value proposition for a large professional services firm, and ensuring what you promise externally matches what employees experience internally.

Jess shares her 18-month journey aligning brand, EVP and employee experience across hundreds of thousands of people globally, coming off the back of a major reputational crisis in Australia. The challenge? Moving from a loose network of locally-led corporations to one consistent brand message where the experience is the same everywhere.

The conversation reveals why brand must start from the inside out. Jess explains the critical education phase – training marketing, communications, employer brand, people teams and leadership on the why, the what and the how. She shares the three-stage measurement approach: adoption , activation and impact.

A key insight: employer brand and employee experience shouldn't live in separate silos. By bringing both under one umbrella, Jessica's team tracked the entire journey from candidate to exit, proving employer brand drives business performance, not just recruitment metrics.

Key Topics:
05:00 – Why brand must start from the inside out
10:00 – Fixed brand guidelines vs. local flexibility globally
15:00 – Launching internally and externally simultaneously
20:00 – Three-stage measurement: Adoption, activation, impact
25:00 – The give and get: Being overt about value exchange in your EVP
30:00 – Getting employer brand on the firm-wide scorecard
35:00 – Working hand-in-glove with marketing and comms
40:00 – Three takeaways: Start inside, simplify your story, measure belief not reach

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!