Joe "Big House" Kenn coached strength in the NFL for nearly a decade. He sits down with Tom Barry for four decades of lessons. From a guard at Wake Forest to leading strength programs at Boise State, Utah, Arizona State, and Louisville, Joe Kenn has built one of the most decorated coaching careers in the NSCA. He created the Tier System, served as head strength and conditioning coach for the Carolina Panthers from 2011 to 2019, and is the only coach to have won both the NSCA Collegiate Strength Coach of the Year and the NFL Strength and Conditioning Coach of the Year. He now runs Big House Power and works with elite strongman athletes including Brian Shaw and Tom Evans. In this episode, Joe and Tom dig into how strong is strong enough at the highest levels, how NIL and the transfer portal have rewired strength coaching, how Joe interpreted Louie Simmons rather than copying him, practice-based evidence vs evidence-based practice, why he stopped programming power cleans for three years at Arizona State, peak velocity over average velocity, and why the strength coach often has to be the sacrificial lamb in a team sport setting. TOPICS COVERED 00:00 What the public misunderstands about strength at the top level 05:35 Joe's background: Wake Forest to the Carolina Panthers 10:41 How NIL and the transfer portal changed strength coaching 28:58 No absolutes, and how Joe interpreted Louie Simmons 32:00 Dynamic effort, compensatory acceleration, and peak velocity 36:00 When three quarters of the NFL trained one set to failure 41:00 Lineage, principles, and "absorb, modify, apply" 49:00 The apprenticeship problem: 32,000 grads, 14,000 jobs 1:13:00 Why Joe stopped programming power cleans for three years 1:30:00 Why the strength coach has to be the sacrificial lamb 1:36:00 What Louie Simmons actually contributed to Joe's tier system LEARN THE CONJUGATE METHOD Conjugate Coach Pathway: https://www.westside-barbell.com/products/conjugatecourse Digital Internship (Level 1): https://www.westside-barbell.com/products/digital-internship Conjugate Club: https://www.conjugateclub.com/ CONNECT WITH JOE KENN Instagram: @bighousepower Website: https://bighousepower.com/ FOLLOW WESTSIDE BARBELL: Website: https://www.westside-barbell.com/ Instagram: @westsidebarbellofficial Facebook: @westsidebarbellofficial Twitter: @westsidebarbell Please support this podcast by checking out our sponsors: Studio Sponsor: Dollamur Sport Surfaces CLMS Conjugate Tactical The Conjugate Club

In this episode of the Westside Barbell podcast, hosts Tom Barry and Burley Hawk discuss the importance of transitioning from hard work to smart training methods for athletes. They explore the differences between athletes with seasonal structures and those without, emphasizing the need for tailored training approaches. The conversation also delves into understanding athlete personalities, particularly the dynamics between introverted and extroverted athletes, and how these traits can influence training effectiveness. Finally, they address the critical balance between culture and method in training, arguing that a strong methodology is essential to harness the intensity and chaos of athletic training effectively.

Takeaways:

- Culture without a method is a trap. - Athletes without a season must train year-round. - Understanding athlete personalities is crucial for training. - Introverts prefer methodical setups, extroverts thrive on chaos. - Training should be tailored to the athlete's needs. - Maximal effort training should be controlled to prevent overtraining. - Communication with athletes is key to effective training. - The conjugate method provides a structured approach to training. - Culture must be supported by a solid training method. - Athletes need a balance of intensity and recovery.

Connect with Westside Barbell: Website: westside-barbell.com Instagram: @WestsideBarbellOfficial

Chapters

00:00 From Hard Work to Smart Training 01:18 Seasoned vs. Non-Seasoned Athletes 10:31 Understanding Athlete Personalities 15:45 Culture vs. Method in Training

In today’s episode of the podcast, Tom and Burley answer your questions on various aspects of strength training. Topics discussed include dynamic effort training, max effort training frequency, the importance of strength in grappling, and the common misconceptions surrounding the conjugate method.

00:00 Intro 00:29 Dynamic Effort For Raw Lifters 02:04 What Does A Training Week Look Like 03:04 Posture & Plyo Day 04:42 Do You Need To Max Out Every Week 06:38 Strength's Role In Grappling 09:32 Conjugate Is Outdated? 14:33 Exercise Rotation 19:04 Conjugate For Beginners? 23:46 Do You Need To PR? 27:58 Exercise Variation 32:35 Combined Dynamic Effort Day 37:28 Accessory Work 39:29 Rest Periods 43:39 Box Squats & Speed Pulls 44:54 How to Choose Exercises 50:10 Critisms Of Westside 55:32 How To Start Conjugate 57:50 Injury Rate

Connect with Westside Barbell: Website: westside-barbell.com Instagram: @WestsideBarbellOfficial

Download The Conjugate Method: Introduction to Bench Press Training (E‑Book) here

Tom & Burley delve into the intricacies of bench pressing, focusing on the methods employed at Westside Barbell. It covers the max effort, dynamic effort, and repeated effort training methods, emphasizing the importance of technique, safety, and the role of various training parameters. The hosts also address common questions regarding bench pressing, including the significance of leg drive, the rotation of accessory exercises, and the differences between raw and geared bench training.

Takeaways:

• The intent of max effort days is to increase strength.
• Max effort training focuses on absolute strength development.
• Dynamic effort training enhances rate of force development.
• Safety in max effort training is crucial to prevent injuries.
• Leg drive is often overstated in its importance for bench pressing.
• Accessory exercises should be rotated every three weeks for optimal results.
• Velocity standards are essential in dynamic effort training.
• Repeated effort methods focus on building work capacity and hypertrophy.
• The volume and intensity differ significantly between max and dynamic effort days.
• Understanding the differences between raw and geared bench training is important.

Connect with Westside Barbell: Website: westside-barbell.com Instagram: @WestsideBarbellOfficial

In this episode of the Westside Barbell podcast, the Tom & Burley delve into the complexities of the Dynamic Effort Method, discussing its purpose, execution, and the importance of rate of force development. They explore the three-week wave format, emphasizing the need for proper technique and execution to ensure safety and effectiveness. The conversation also covers the role of accommodating resistance, the significance of rest periods, and the evaluation of performance. The hosts provide insights into selecting main exercises, troubleshooting common issues, and the impact of training volume on conditioning and performance.

Takeaways

• The Dynamic Effort Method focuses on improving rate of force development.
• Training at submaximal weights with maximum velocity is key.
• The three-week wave format helps control fatigue and intensity.
• Proper execution and technique are crucial for safety.
• Accommodating resistance can enhance training effectiveness.

In the debut episode of the Westside Barbell Combat Sports Strength & Conditioning Podcast, hosts Tom Barry and Burley Hawk introduce listeners to the world of strength training tailored for combat athletes, including competitive Jiu-Jitsu athletes, Wrestlers, and MMA fighters. They discuss the influential legacy of Westside Barbell founder Louie Simmons, who revolutionized modern strength training through the Conjugate Method.

Topics include the critical role of absolute strength, how to effectively periodize training for combat athletes, and practical applications of the Max Effort Method. The hosts also clear up common misconceptions surrounding strength training for combat sports, highlighting why year-round, high-intensity training is essential for sustained peak performance.

• Combat sports require specialized strength training to achieve peak performance.

• Louie Simmons revolutionized modern strength training through the Conjugate Method.

• Developing absolute strength helps grapplers control positions and reduces injuries.

• Max Effort training rapidly improves both strength and rate of force development.

• Effective periodization and real-time adjustments optimize training outcomes.

• Westside Barbell’s culture emphasizes consistency, intensity, and athlete-driven feedback.

In this power-packed episode, we dive deep into the Max Effort Method—not just the “what,” but the “how” and “why” behind one of the most effective tools in strength programming. Whether you're a coach programming for athletes, a gym owner refining your training cycles, or a lifter pushing for consistent PRs, this conversation breaks down the nuance.

We cover:

• What an optimal warm-up should look like for a true Max Effort day
• How to properly work up to a 90–100%+ lift without burning out
• Whether failure is required for an effort to be considered “max”
• Clarifying what defines Max Effort: Is it just going heavy, or is there a deeper intent?
• Best practices around retesting PRs—why a 6-week cycle might outperform the old-school 4
• Adjusting Max Effort work when traveling or coming off long shifts
• How to scale resistance types (bands, chains, straight weight) depending on athlete level—from beginners to pros

Expect practical insight, real-world programming takeaways, and the kind of clarity most lifters and coaches miss. Tune in and train smarter.

Follow Westside Barbell:

• Website: Westside Barbell
• Instagram: @westsidebarbellofficial
• Facebook: @westsidebarbellofficial
• Twitter: @westsidebarbell

Please support this podcast by checking out our sponsors:

• CLMS
• Conjugate Tactical
• The Conjugate Club

Join Tom Barry and Burley Hawk as they explore the mindset, culture, and methods behind Westside’s Maximal Effort training. From Louie Simmons’ legendary principles to the chaos of group training that runs like a machine, this episode covers everything from exercise selection to the art of coaching and self-assessment. Learn why brutally strong athletes are built with smart intensity—not reckless effort.

Key Points:

• Understanding Louie Simmons’ training philosophy “optimally,” not just maximally.
• Using real-time assessment to adjust training intensity and exercise choice.
• Building gym culture through educated training partners and leadership.
• The long-term view: why smart training beats ego lifting for career longevity.

Follow Westside Barbell:

• Website: Westside Barbell
• Instagram: @westsidebarbellofficial
• Facebook: @westsidebarbellofficial
• Twitter: @westsidebarbell

Please support this podcast by checking out our sponsors:

• CLMS
• Conjugate Tactical
• The Conjugate Club