This conversation with Melanie Borden covers the significance of personal branding, entrepreneurship, and the role of AI in shaping the future of business visibility.

Melanie shares insights on common mistakes in personal branding, the impact of visibility and trust in business, and the future of personal branding. The discussion also covers the relevance of Melanie's book 'Theater of the Mind' and the concept of vulnerability as an authority-enhancing tool in personal branding.

Additionally, the conversation explores the role of AI in personal branding and business development, highlighting the importance of searchable leadership and the long-term outcomes of effective personal branding.

Takeaways

• Personal branding is a key aspect of building authority and trust in the business world.
• AI is playing a significant role in shaping the future of personal branding and business visibility.

Learn more about Melanie:

melanieborden.com

humantobrand.com

Theatre of the Mind Book

Produced by Hired Guns Agency

hiredgunsagency.com

A powerhouse of knowledge, intelligence and capability wrapped up in a super kind person. That's Amy Eddins-Hughes and she was a fantastic guest who came prepared with some insightful data compiled by Experian Automotive. I've know Amy for years, but I never seem to have enough quality time to learn from her and engage in quality conversation. I'm so glad she joined me and I know you'll love this episode.

On this episode I had the pleasure of hosting someone who literally changed my life. I met Seth Winterer in 2007 at the Digital Dealer conference. Seth had been leading sales efforts at ReachLocal and was tasked with growing their automotive business. It took a few months, but I ended up working with Seth and the ReachLocal team for a few years where we built millions of dollars in automotive SEM business. On the surface, Seth is calm, calculated and considerate. If you're fortunate enough to become his friend, you find out he's also quietly confident, very competitive and extremely capable. I consider Seth among the more elusive jedi-like digital marketing professionals. He's part salesman (and a damn good one), part Don Draper, part level 5 leader (Good to Great reference) and part passionate father who loves Porsche, a little heavy metal from time to time and baseball. Seth is the founder and CEO of Digital Logic in Shreveport, LA and an old friend I know you'll enjoy hearing from.