This conversation with Melanie Borden covers the significance of personal branding, entrepreneurship, and the role of AI in shaping the future of business visibility.

Melanie shares insights on common mistakes in personal branding, the impact of visibility and trust in business, and the future of personal branding. The discussion also covers the relevance of Melanie's book 'Theater of the Mind' and the concept of vulnerability as an authority-enhancing tool in personal branding.

Additionally, the conversation explores the role of AI in personal branding and business development, highlighting the importance of searchable leadership and the long-term outcomes of effective personal branding.

Takeaways

• Personal branding is a key aspect of building authority and trust in the business world.
• AI is playing a significant role in shaping the future of personal branding and business visibility.

Learn more about Melanie:

melanieborden.com

humantobrand.com

Theatre of the Mind Book

Produced by Hired Guns Agency

hiredgunsagency.com

A powerhouse of knowledge, intelligence and capability wrapped up in a super kind person. That's Amy Eddins-Hughes and she was a fantastic guest who came prepared with some insightful data compiled by Experian Automotive. I've know Amy for years, but I never seem to have enough quality time to learn from her and engage in quality conversation. I'm so glad she joined me and I know you'll love this episode.

On this episode I had the pleasure of hosting someone who literally changed my life. I met Seth Winterer in 2007 at the Digital Dealer conference. Seth had been leading sales efforts at ReachLocal and was tasked with growing their automotive business. It took a few months, but I ended up working with Seth and the ReachLocal team for a few years where we built millions of dollars in automotive SEM business. On the surface, Seth is calm, calculated and considerate. If you're fortunate enough to become his friend, you find out he's also quietly confident, very competitive and extremely capable. I consider Seth among the more elusive jedi-like digital marketing professionals. He's part salesman (and a damn good one), part Don Draper, part level 5 leader (Good to Great reference) and part passionate father who loves Porsche, a little heavy metal from time to time and baseball. Seth is the founder and CEO of Digital Logic in Shreveport, LA and an old friend I know you'll enjoy hearing from.

What's Going On?...with Shaun is back with one of the brightest minds in the automotive industry. Bill Playford, is a Founder at Dealerknows and a deeply experienced veteran of the car business. I've known Bill long enough to not remember how many years it's been. His automotive experience includes retail inside dealerships, technology providers, true data science, and expert, results-based consulting. If you're not connected with Bill, start with Linkedin as this is where he drops thought provoking articles he doesn't need chatGPT to write and they are worth reading.

During the episode, we talk about Bill's journey in revolutionizing car sales through online transactions and lead scoring technology, his evolving views on Business Development Centers (BDCs), management challenges within dealerships and advocacy for a fresh approach to training staff to be the best version of themselves. We also talk about the upcoming Dealerknows Summer Camp event and invite automotive professionals to attend. I hope you enjoy this listening to this episode as much as we enjoyed capturing it.

Ladies and Gentlemen...Bill Playford.

Shoutout to Hired Guns for producing this podcast. Check them out for yourself at www.hiredgunsagency.com

Settle in for another great episode as my guest Megan Barto drops non-stop greatness. I've known Megan for several years and yes, she's another friend from the car business. She's not just any friend though. Megan represents the under-represented gender in the automotive industry. With more than a decade working inside dealerships, Megan's value was acquired by VinSolutions a few years back and I sure hope they pay her well because she's worth a million a year at least! Take a listen to how Megan demonstrates her masterful knowledge of the car sales game, process, CRM and marketing. We even spend a little time talking about health, nutrition, karaoke and things that make life worth living. She's a loving mom and a friend I'm blessed to have! Enjoy!

Ladies and gentlemen, on this episode of WGOWS I link up with my old buddy Greg Gifford. We met several years ago and even worked together for a few years at DealerOn. Those who know Greg are most familiar with his SEO jedi status, but he's also a movie buff, hair metal fan and wealth of knowledge when it comes to Star Wars. Greg is a straight-shooting communicator who is not known for candy coating the truth. This podcast recording was somewhat tame in comparison to how Greg delivers presentations from the stage. Up until the pandemic ;) lockdowns, Greg was probably the most traveled speaker at SEO conferences worldwide! I know you'll enjoy this reunion of The Beard and The Hair!

Well it's about time!!! Long overdue, but worth the wait, my long-time friend from the car business Eliana Raggio finally joined me for an episode. Eliana is well known in the automotive industry as the Webinar Goddess. In addition, she is an intelligent, thoughtful marketer, public speaker, US Navy Veteran, wifey of Mike, mother of Tristan and the kind of friend and colleague we all wish we had more of. Recently, Dealer eProcess recruited Eliana to join their leadership team as Chief Marketing Officer and I'm still cheering the decision. In this episode, we cover a lot of ground and I guarantee you'll enjoy finding out What's Going On with Eliana Raggio. Enjoy!

Have you ever thought about making a difference in the world? On this episode, I speak to Dara Moore about her non-profit passion project Changing Your Conversation. Dara has a vision to see that women everywhere know the beauty, strength and endless possibilities they possess. I met Dare is the car business many years ago, when I announced the launch of my podcast, she reached out and said she wanted to be a guest, but didn't want to talk about the car business. I was delighted to oblige! Dara is a down to earth, truth telling, God loving woman committed to making a difference in the lives of others. She's a delightful person who I'm glad to call a friend and I couldn't be more proud of the work she's doing with Changing Your Conversation (CYC). Enjoy!