Most ecommerce brands are collecting data… but asking the wrong questions.

In this episode of the Winning With Shopify podcast, Nick shares 5 powerful questions every Shopify brand should be asking their data to improve profitability, marketing performance, and customer growth.

Recorded live from SubSummit in Kansas City, this episode covers the hidden insights many brands completely miss — including order profitability, customer profitability, landing page behaviour, and channel performance.

You’ll learn:

• Why revenue alone is misleading
• How to identify your most profitable customers
• Why ROAS targets shouldn’t be the same for every product
• How landing pages influence purchasing behaviou
• What channels are actually driving profitable growth

If you run a Shopify store, manage ecommerce marketing, or want to scale smarter using data, this episode is packed with actionable insights.

Subscribe for more Shopify growth tips, ecommerce strategies, and marketing insights.

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What would selling 5 million units of one product do for your business?

In this episode, we sit down with Amy Anzel, founder and CEO of Hollywood Browser Beauty to unpack how she built one of the UK’s most recognised dermaplaning brands - selling over 5 million units worldwide.

Amy shares the real journey behind building a beauty brand from scratch, from pitching wholesale buyers and learning manufacturing in China to scaling through TikTok trends, retail partnerships, and ecommerce growth.

If you’re building a Shopify brand, launching a beauty product, or trying to scale through retail and DTC, this episode is packed with valuable insights.

Guest: Amy Anzel – Founder & CEO of Hollywood

Browzer

Website: https://hollywoodbrowzer.com/

Instagram: https://www.instagram.com/hollywoodbrowzer/

What you’ll learn:

• How Hollywood Browzer sold over 5 million units

• The power of product education in ecommerce

• How to pitch wholesale buyers successfully

• Why benefits matter more than ingredients

• Turning negative reviews into product innovation

• Scaling a beauty brand through TikTok and retail

• The strategy behind international expansion

Key takeaways:

00:34 The Art of Dermaplaning: Why Passion Matters

01:36 From Acting to Beauty Entrepreneurship

02:39 Manufacturing Journey: China to Product

03:35 Overcoming Early Buyer Rejections

03:58 Pioneering a Market: Owning Authority

04:31 Achieving Low Product Return Rates

05:35 Leveraging Customer Reviews for Trust

05:54 Multi-Channel Sales Strategy

06:04 Funding New Product Development

10:48 Turning Negative Reviews into Innovation

12:46 Video Tutorials for Product Education

15:14 Product Positioning: Enhancing Other Products

17:59 Future Vision: Multi-Step Skincare System

29:19 International Expansion: US Market Launch

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Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠

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Wholesale isn’t just about bulk orders - it can actually drive massive growth for your direct-to-consumer (DTC) sales.

In this episode of Tuesday Tea Break Talks, Nick breaks down 5 powerful ways to use your wholesale (B2B) strategy to grow your Shopify store.

From SEO and brand awareness to pricing strategy and customer ownership, this episode uncovers how to turn retailers into a growth engine - not a competitor.

You’ll learn:

• How wholesale partnerships can boost SEO and brand visibility

• Why brand search volume matters (and how to track it)

• The importance of pricing consistency across retailers

• How to compete with Amazon and other stockists

• A clever (and slightly cheeky) way to win back customers

If you sell through retailers or are thinking about scaling wholesale, this episode is packed with practical strategies you can implement right away.

Follow us on socials:

https://www.instagram.com/winningwithshopifypodcast/

https://www.tiktok.com/@winningwithshopify

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