Showing titles in Business Aspects

Spotify’s algorithm is kind of a black box. Your song releases, you do some marketing, and then it gets thrown onto some algorithmic playlists, sometimes. To most artists, it may as well be completely random, but behind the scenes, there is some very particular code executing purposefully written algorithms. Unfortunately, we have no idea what this algorithm actually is.

With clients ranging from rappers, singers, music producers, authors, and athletes, Lynn Hobson has written a comical yet heart-wrenching account of her career as “the go-to publicist” in the hip-hop community. She keeps it real as she fights to keep her spiritual principlse intact while making it happen in the streets. It is a battle, but she makes it through to see another day, another show, another hit, and another client who has that sparkle in their eyes. This is Diary of a Hip-Hop Publicist.

Less than one percent of all musicians reach megastar-level fame. For the rest of us, a successful music career involves playing in bars, clubs, hotels, corporate gigs, cruise ships, and wedding venues. That career can be just as fulfilling and meaningful—if you’re willing to work on the fundamentals. Gig for Life will teach you those fundamentals. Georges Elchakieh shares his system for every aspect of creating and running a successful business as a musician.

Brought to you by Penguin. 'Groundbreaking' Amy Cuddy, bestselling author of Presence 'A roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future' Deepak Chopra Musicians are masters of innovation, constantly finding new ways to adapt to...

John Denver said, “I have a producer who looks like an accountant, and an accountant who looks like a producer”. Soberly dressed, unflashy, and a trained classical musician, in the golden age of the music business, Milt Okun stood out by not standing out. His legacy does that for him. He discovered and launched John Denver, and mentored him throughout his career. He created arrangements for Peter, Paul and Mary that the trio performed for half a century. He brought Placido Domingo a crossover career that made him an international star beyond the world of opera.

Do you want to learn how to start your own piano teaching/tutoring business? Have you thought of using you musical talent and people skills to start your own business? This book can show you how!

This book is exactly what it says: a Book of Last Resort. But if you're an artist toiling without traction, it may be time for something different. Fifteen years in the making, The Book of Last Resort is Jon Reed's hand-crafted love letter to all the artists who aren't where they want to be creatively - or financially. The goal? Turning hard truths about the digital economy into a methodology that artists can use.

With the advent of the internet, releasing music has never been easier. The playing field has been seriously leveled, and musicians no longer have to rely on the power of record labels to get their music to the masses. Unfortunately, while this presents some incredible opportunities, it also comes with one colossal inevitability—getting heard is nigh-on impossible. Unless, of course, you know how to cut through the noise. In this book, you'll find everything you need to know to launch a successful music career, even if you've no experience putting your music out to the masses.

An engrossing and insightful memoir by Peter Shapiro, the best known and most influential concert promoter of his generation Peter Shapiro is perhaps the most notable independent concert promoter since Bill Graham. He owned the legendary Wetlands in Tribeca and has gone onto much bigger things...

In Solo Acoustic Musician (SAM) 2, Michael Nichols expands on the information and perspectives shared in his first book, delving deeper into the world of the SAM by interviewing a half dozen of his peers, as well as a man who repairs and restores guitars: the essential tool of the SAM’s trade.

In recent years, narratives about the music industry tend to hew to a common theme: it was humming along for decades until the Internet and Napster came along and disrupted it. Key Changes shows that this view is incorrect: the industry was actually shaken up not once in the 1990s, but ten times over more than 100 years.

Are you an amateur musician, singer, or songwriter trying to make a living out of your hobby? Or perhaps you’re already a seasoned professional who knows his/her way around but still cannot master the business side of music making? Regardless of your act, there are certain things you must know that are truly critical for your success and without them you just won't build anything sustainable.

This audiobook is a survival guide for emerging talent navigating the music industry and searching for a path to sustainability.

Dorothy Carvello knows all about the music biz. She was the first female A&R executive at Atlantic Records and one of the few in the room at RCA and Columbia. Featuring never-before-heard stories about artists like Michael Jackson, Madonna, Steven Tyler, Bon Jovi, INXS, Marc Anthony, Phil Collins, and many more, this audiobook is a must-hear for anyone who has ever wondered what it's really like to be a woman in a male-dominated industry.

What if you could steal the bulletproof formula to grow 1,000 superfans across Instagram or TikTok...while you sleep? It doesn't matter how many followers you have! You can use this exact blueprint that viral musicians apply to gain a huge audience and get your music ahead as soon as tonight...without spending a penny on paid ads. Inside this new book, you’ll find a decade of game-changing strategies that I’ve built for hundreds of independent musicians, record labels, artist managers, and music brands.

Before John Lennon retreated peacefully into private life in 1975, he fought a major legal battle that went under the public radar. Just as his rock 'n' roll oldies album hit the market, Morris Levy, the Mob-connected owner of Roulette Records, released Roots, an unauthorized version of the same record. The clash led to a lawsuit and countersuit between Levy and Lennon. Lennon, the Mobster & the Lawyer catches the high drama of the courtroom skirmishes in this previously untold story. It also paints a detailed personal picture of John and his world in 1975-76.

Learn how to stay relevant in the new age of digital music and entertainment world. This book will teach you how to successfully start marketing your brand online and covers all aspects of being successful in online branding.

How to Succeed in the Music Industry in 2025 and Beyond is your ultimate guide to thriving as an independent artist, producer, or DJ in today’s digital landscape. This audiobook breaks down the essential steps to build your brand, market your music, and create multiple income streams while staying true to your artistry.

Benny Pough shares his story in On Impact, which is full of lessons on living a life of impact, rising through the leadership ranks, and having to overcome a near-death car crash that almost took it all.

Sync Licensing for Record Labels is a quick and dirty guide to navigating the intricate world of sync and music licensing, covering topics like preparing your audio files, the different types of sync royalties, finding unique licensing opportunities, learning what songs are hard to get licensed, understanding performance rights organizations, and building a music network. It also includes frequently asked questions, additional resources, bonus content, and a glossary!