Showing titles in Business Development

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

It seems like an impossible task: secure a safe future for life on Earth, at a scale and speed that the world has never seen, in the face of vast and powerful forces-not just oil tycoons and governments, but the changing climate system itself. The odds are against us, and we are running out of time. But it doesn't have to be this way. Around the world, geophysicists and mathematicians, oceanographers and meteorologists, engineers, economists, psychologists and philosophers have been using their expertise to develop a deep understanding of the crises we face.

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves...

In The Second Machine Age MIT's Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives. Amid this bounty will also be wrenching change. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.

Cracks are forming in the myth of the VC-funded, IPO-driven billion-dollar company. They're unprofitable, unethical and unsustainable - so why bother chasing unicorns? The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. Packed with hard-won, battle-tested lessons from Lavingia's own journey of building Gumroad, The Minimalist Entrepreneur teaches founders how to start from anywhere to build any kind of software-enabled business.

Shortlisted for the 2019 Financial Times & McKinsey Business Book of the Year. ‘A landmark book....A massively reported deep dive into the unparalleled corporate industrial giant Koch Industries....This impressively researched and well-rendered book also serves as a biography of Charles Koch...

Learn how today’s artists survive, exhibit, and earn money, without selling out! This book explains how to be a professional artist and new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Making It in the Art World is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.

After hitting rock bottom in 2013, Charlie fought back, creating the explosive "One Man Empire" docuseries, which quickly racked up over 3.2 million views. Overnight, he became a cult hero for ambitious, self-made men around the globe. And inside this new best-selling book, Charlie reveals the battle-tested blueprint he’s spent the last decade perfecting the S.A.S Protocols. The exact system he and countless real business owners have used to scale past seven figures without the burden of employees.

Conversationally Speaking has become the most popular book in the world teaching conversation skills. Millions of people have used it to learn the secrets of effective communication. This revised edition provides more ways to improve your conversation skills by giving you strategies that work for starting conversations, asking questions that promote interaction, interesting people in what you have to say, listening so that others will be encouraged to talk, avoiding rejection-producing behavior, handling criticism constructively, and more.

Twenty years after creating the phenomenal bestselling classic The One Minute Manager, Ken Blanchard returns to its roots with the most powerful and essential title in the series as he explores the skills needed to empower yourself to success. In this captivating business parable, bestselling...

Read by the author, Mike Maples Jr. 'The most important start-up book of the last ten years' - Steve Blank, co-creator of the Lean Startup movement Based on extensive research and real-world examples, Pattern Breakers, read by co-author Mike Maples Jr, upends accepted wisdom about how to achieve...

How did our relationship with nature become broken, why does it matter, and how can we fix it? From a past in which we were embedded in the natural world, revolutions in farming, science, and industry have seen the human bond with nature eroded, with the promise of prosperity offering happiness and meaning in life.

One of Silicon Valley’s most successful angel investors shares his rules for investing in startups. There are two ways to make money in startups: create something valuable—or invest in the people that are creating valuable things. Over the past twenty-five years, Jason Calacanis has made a...

In this groundbreaking book, celebrated economic historian Joel Mokyr argues that a culture of growth specific to early modern Europe and the European Enlightenment laid the foundations for the scientific advances and pioneering inventions that would instigate explosive technological and economic development.

Fascinating science about self insight ... Buy a copy for yourself and buy another to leave, anonymously, on your boss's desk.' Chip Heath, bestselling co-author of Switch and Decisive Do you understand who you really are? Or how others really see you? We all know people with a stunning lack of...

The top 1 percent of Americans control 40 percent of the nation's wealth. And, as Joseph E. Stiglitz explains, while those at the top enjoy the best health care, education, and benefits of wealth, they fail to realize that "their fate is bound up with how the other 99 percent live." Stiglitz draws on his deep understanding of economics to show that growing inequality is not inevitable. He examines our current state, then teases out its implications for democracy, for monetary and budgetary policy, and for globalization. He closes with a plan for a more just and prosperous future.

Whether you want to create a thriving business with purpose, attract aligned opportunities, flourish financially and ethically or create lasting impact while staying true to yourself, Sacred Business will show you exactly how to get there – transforming yourself and your business in the process. In this groundbreaking book, renowned strategist and CEO adviser Nikki Trott weaves personal evolution with pioneering business strategies in her essential nine-step framework.

Brought to you by Penguin. The celebrated scientist and author of Why Information Grows reveals how knowledge moves, drives progress and shapes the world We all understand that knowledge shapes the fate of business and the growth of nations, but few of us are aware of the principles that govern...

The second edition of The Consulting Bible remains the most comprehensive and practical guide to the consulting profession, from launch to high growth, from marketing to implementation. Legendary consultant, speaker, and best-selling author Alan Weiss shows you how to create an independent or boutique consulting practice and take it to seven-figure success.

In this paradigm-shifting book, former Unilever CEO Paul Polman and sustainable business guru Andrew Winston provide a model to help leaders build companies that contribute more to the world than they use or take - that is, net positive companies. Net Positive outlines the principles and practices for surviving and thriving based on the experience of one world-leading company, Unilever, and other groundbreaking global organizations.