Showing titles in Consumer Behavior & Market Research
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- By: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
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Overall85
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Performance72
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Story71
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100...
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ok but not great and nothing really new
- By dave on 18-01-21
Preview -
Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Release date: 03-04-18
- Language: English
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£12.78 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Overall58
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Performance43
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Story43
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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practical and easy to read
- By Anonymous on 15-09-25
Preview -
Product-Led Growth
- How to Build a Product That Sells Itself
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Release date: 28-10-19
- Language: English
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£10.31 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Anthro-Vision
- How Anthropology Can Explain Business and Life
- By: Gillian Tett
- Narrated by: Imogen Church
- Length: 10 hrs and 41 mins
- Unabridged
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Overall73
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Performance62
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Story62
Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO? If so, then you might need a lesson in business anthropology. For a century, anthropologists have had an unusual method: immersing themselves deep inside 'alien' tribes and uncovering, from the inside, how they tick. Today, a new generation of anthropologists are using this approach to explain modern businesses - revealing the hidden rituals that define what we buy, who we sell to and how we work.
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Book worth reading but be prepared to grit your teeth through the performance
- By Megan on 21-06-21
Preview -
Anthro-Vision
- How Anthropology Can Explain Business and Life
- Narrated by: Imogen Church
- Length: 10 hrs and 41 mins
- Release date: 08-06-21
- Language: English
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£11.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Voltage Effect
- By: John A List
- Narrated by: Will Damron
- Length: 8 hrs and 26 mins
- Unabridged
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Overall31
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Performance26
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Story26
Brought to you by Penguin. Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results...
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For the 1%
- By At this for too long. on 28-01-23
Preview -
The Voltage Effect
- Narrated by: Will Damron
- Length: 8 hrs and 26 mins
- Release date: 03-02-22
- Language: English
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Selling Opportunity
- By: Dan Kennedy
- Narrated by: Dan Kennedy
- Length: 4 hrs and 56 mins
- Unabridged
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Overall0
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Performance0
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Story0
Are you struggling to sell your products or services in a crowded, competitive marketplace? If so, you’re likely making one of the biggest mistakes in marketing—selling repair and improvement instead of selling opportunity. Legendary marketing expert Dan Kennedy reveals why opportunity-based marketing outperforms traditional sales methods and how you can transform your offers to create massive demand.
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Selling Opportunity
- Narrated by: Dan Kennedy
- Length: 4 hrs and 56 mins
- Release date: 19-11-25
- Language: English
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£12.77 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Marketing 6.0
- The Future Is Immersive
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
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Overall1
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Performance1
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Story1
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Preview -
Marketing 6.0
- The Future Is Immersive
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Release date: 19-12-23
- Language: English
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Competing Against Luck
- The Story of Innovation and Customer Choice
- By: Clayton M. Christensen, Taddy Hall, Karen Dillon, and others
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
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Overall166
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Performance131
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Story132
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how...
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Good read but
- By Temi Mogaji on 25-01-18
Preview -
Competing Against Luck
- The Story of Innovation and Customer Choice
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Release date: 04-10-16
- Language: English
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£10.76 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Zero Resistance Selling
- Achieve Extraordinary Sales Results Using the World-Renowned Techniques of Psycho-Cybernetics
- By: Maxwell Maltz
- Narrated by: Matt Furey
- Length: 6 hrs and 40 mins
- Unabridged
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Overall41
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Performance36
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Story36
Achieve extraordinary sales results using the world-renowned techniques of Psycho-Cybernetics. Dr. Maxwell Maltz, the creator of Psycho-Cybernetics, and five hugely successful sales entrepreneurs - each a Psycho-Cybernetics success story - reveal how to apply this powerful self-improvement program to every aspect of selling. Learn how to completely eliminate customer resistance even as you remove your own mental obstacles and doubts.
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A lot more practical than I initially thought
- By A Valentine on 13-10-16
Preview -
Zero Resistance Selling
- Achieve Extraordinary Sales Results Using the World-Renowned Techniques of Psycho-Cybernetics
- Narrated by: Matt Furey
- Length: 6 hrs and 40 mins
- Release date: 10-12-15
- Language: English
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£12.28 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- By: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Overall0
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Performance0
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Story0
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release date: 25-07-23
- Language: English
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£15.63 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- By: David Orrell
- Narrated by: Dan Bottomley
- Length: 4 hrs and 48 mins
- Unabridged
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Overall7
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Performance5
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Story5
The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.
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amusing with errors
- By Richard Tol on 05-05-24
Preview -
Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrated by: Dan Bottomley
- Series: Hot Science Series
- Length: 4 hrs and 48 mins
- Release date: 01-11-21
- Language: English
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£10.97 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- By: David Hoffeld
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Unabridged
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Overall24
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Performance21
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Story21
The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally...
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Excellent sales book.
- By Mark on 15-01-17
Preview -
The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Release date: 15-11-16
- Language: English
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£11.18 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Choice Factory
- 25 behavioural biases that influence what we buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
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Overall162
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Performance131
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Story130
Voted #1 in the BBH World Cup of Advertising Books, 2018 Winner of the Sales and Marketing Category at the 2019 Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a...
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Outstanding...
- By Stephen Conway on 24-01-21
Preview -
The Choice Factory
- 25 behavioural biases that influence what we buy
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Release date: 25-07-25
- Language: English
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The Algebra of Happiness
- The Pursuit of Success, Love and What It All Means
- By: Scott Galloway
- Narrated by: Scott Galloway
- Length: 3 hrs and 35 mins
- Unabridged
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Overall212
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Performance172
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Story172
As Scott Galloway puts it, by the time you hit your mid-20s sh*t gets real. Life becomes stressful. Even the smart, the hardworking and the elite can feel lost in a chaotic, noisy and unpredictable world. As a professor at New York University's Stern School of Business, the debate in Galloway's MBA class often veers away from business strategy to the challenging issue of life strategies. Which is why Galloway, in his signature take-no-prisoners style, has developed a dynamic formula for a life well lived.
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A little book of wisdom
- By Peter B on 20-06-19
Preview -
The Algebra of Happiness
- The Pursuit of Success, Love and What It All Means
- Narrated by: Scott Galloway
- Length: 3 hrs and 35 mins
- Release date: 13-06-19
- Language: English
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£7.76 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Citizens
- Why the Key to Fixing Everything Is All of Us
- By: Jon Alexander
- Narrated by: Jon Alexander, Brian Eno
- Length: 8 hrs and 52 mins
- Abridged
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Overall29
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Performance26
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Story26
"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.
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An insightful and uplifting read
- By Amazon Customer on 29-11-22
Preview -
Citizens
- Why the Key to Fixing Everything Is All of Us
- Narrated by: Jon Alexander, Brian Eno
- Length: 8 hrs and 52 mins
- Release date: 14-11-22
- Language: English
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£13.92 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Age of Surveillance Capitalism
- The Fight for a Human Future at the New Frontier of Power
- By: Shoshana Zuboff
- Length: 24 hrs and 16 mins
- Unabridged
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Overall471
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Performance405
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Story403
An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...
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Had so badly wanted to like it
- By Apple Smith on 26-04-19
Preview -
The Age of Surveillance Capitalism
- The Fight for a Human Future at the New Frontier of Power
- Length: 24 hrs and 16 mins
- Release date: 28-01-19
- Language: English
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£25.71 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- By: Matt Johnson PhD, Prince Ghuman
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Unabridged
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Overall21
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Performance19
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Story18
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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Unveils the marketing machinery for regular people
- By Mathias Klippinge on 13-12-24
Preview -
Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Release date: 19-05-20
- Language: English
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£13.15 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- By: Aaron Rogan
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Unabridged
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Overall94
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Performance74
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Story74
The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and...
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Addiction by design - Paddy Power Betfair
- By KingCharles on 14-10-21
Preview -
Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Release date: 14-10-21
- Language: English
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£15.50 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Day the World Stops Shopping
- By: J. B. MacKinnon
- Narrated by: Kaleo Griffith
- Length: 11 hrs and 53 mins
- Unabridged
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Overall25
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Performance22
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Story22
We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before. And whilst we can do it more responsibly, the scale of our consumption remains the biggest factor in the ruination of the planet. Yet our reliance on stuff continues to grow. But what would our world look like if we stopped? Would civilisation collapse? Would the planet's ecology be reborn? What would happen to the way we think, make products, use time, express our individuality? Would life be better - or worse?
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Tricky voice and all too long
- By A. Hankin on 07-01-26
Preview -
The Day the World Stops Shopping
- Narrated by: Kaleo Griffith
- Length: 11 hrs and 53 mins
- Release date: 03-06-21
- Language: English
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall262
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Performance207
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Story205
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...
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very useful read
- By John Gould on 02-08-15
Preview -
The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Release date: 22-04-14
- Language: English
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£7.18 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Rules That Make Us
- How Culture Shapes the Way We Act, Think, Believe and Buy
- By: Oliver Sweet
- Narrated by: Oliver Sweet
- Length: 9 hrs and 36 mins
- Unabridged
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Overall1
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Performance1
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Story1
'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and Sensemaking Oliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to...
Preview -
The Rules That Make Us
- How Culture Shapes the Way We Act, Think, Believe and Buy
- Narrated by: Oliver Sweet
- Length: 9 hrs and 36 mins
- Release date: 26-02-26
- Language: English
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£17.94 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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