Showing titles in Neuroscience & Neuropsychology

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Living with anxiety, panic disorders, or phobias can make you feel like you are helpless, stuck, and that you don't have control of your life. Packed with the most effective skills for assessing and treating anxiety, this evidence-based workbook contains the latest clinical research to help you tackle the fears that hold you back.

Alva Noë is one of a new breed - part philosopher, part cognitive scientist, part neuroscientist - who are radically altering the study of consciousness by asking difficult questions and pointing out obvious flaws in the current science. In Out of Our Heads, he restates and reexamines the problem of consciousness, and then proposes a startling solution: Do away with the 200-year-old paradigm that places consciousness within the confines of the brain.

In a world defined by rapid change and mounting uncertainty, it's easy to feel unmoored or unsure of how to move forward. This book offers scientific and experiential insights to navigate such times through the interconnected domains of mind, body, and world. It moves beyond a collection of facts to uncover the deeper foundations of coherence and understanding.

It's the hidden epidemic of small moments of anxiety that infiltrate both our work and personal lives. Because each individual microstress is so small, it doesn't trigger the normal stress response in our brains to help us deal with it. Instead, the microstress just embeds in our minds, accumulating along with scores of other microstresses, day-to-day and week-to-week. The long-term effect is devastating: microstress invisibly weighs us down, damages our health, and contributes to a decline in our overall well-being. The good news is that once you learn about microstress, you can fight back.

“Holding brain science in one hand and rich emotional presence in the other, this book feels timely and necessary.”—Shauna Niequist, New York Times bestselling author of Present Over Perfect Why is there such a gap between what you want to do and what you actually do? The host of Ask...

Now in tradepaper: New York Times best-selling author presents a solution for brain drain and anxiety. Are you anxious, frazzled, exhausted? Do you find yourself constantly worrying? Do you feel like you're "running on empty"? Do you have trouble sleeping? Like millions of people living today...

So what exactly is CBT? How does it work in bringing about the benefits that it is said to bring? Is it scientifically proven? What does it entail? How do you go about applying CBT in your life to get the benefits? If you have these and related questions, this book is for you, as it seeks to uncover the ins and outs of using CBT as the ultimate solution to your stress, anxiety, depression, negative thinking, fear, worry, negative emotions, anger, PTSD, and many others.

Réinitialisez votre cerveau minceur ! Comme la majeure partie des candidats à l'amincissement, vous êtes sans doute persuadé(e) que mincir revient seulement à perdre du poids " dans votre corps ". Pourtant, les recherches les plus récentes en neuro-sciences appliquées prouvent qu'il n'en est rien. Vous allez découvrir que le contrôle durable de votre poids implique la globalité de votre être : meilleure gestion du stress, de la respiration, des émotions et des pensées.

Howard Gardner's Frames of Mind was that rare publishing phenomenona mind-changer. Widely consumed by the general public as well as by educators, this influential book laid out Gardner's theory of multiple intelligences. In his new book, A Synthesizing Mind, Gardner reflects on his intellectual development and his groundbreaking work, tracing his evolution from bookish child to eager college student to disengaged graduate student to Harvard professor.

Think your way to a more confident, successful you. Women's brains are different. It's not one-size-fits both men and women. Yet many women still believe the myths we tell ourselves. Myth: Women make emotional decisions when stressed. Myth: Women suffer more from unhappiness than men. Myth...

Transform your life and achieve lasting personal growth, even if you've felt stuck in your emotional patterns for years! Do you feel overwhelmed by your emotions, unsure how to manage stress, or struggle to maintain healthy relationships? Do you find it hard to handle criticism or express yourself confidently? If so, you're not alone. Many people face these challenges in today's fast-paced world. But there's a solution. Emotional Intelligence Unleashed by Jon Manning is a comprehensive guide to mastering your emotions and transforming your life.

NLP (neuro-linguistic programming) has helped millions to overcome their fears, increase their confidence, and achieve greater success in their personal and professional lives and relationships.

Un giorno, a New York, Oliver Sacks partecipa all'incontro organizzato da un batterista con una trentina di persone affette dalla sindrome di Tourette. Poi il batterista inizia a suonare, e tutti in cerchio lo seguono con i loro tamburi: come per incanto i tic scompaiono, e il gruppo si fonde in una perfetta sincronia ritmica. Presentando questo e molti altri casi con la consueta capacità di immedesimazione, Sacks esplora la "straordinaria forza neurale" della musica e i suoi nessi con le funzioni e disfunzioni del cervello.

Imagine if you could direct other people's decisions. Imagine if you could influence people's subconscious minds and make them do what you want. Imagine if you could learn how to discover and take advantage of the hypnotic "reflexes" we all have. Everything you're about to hear is completely possible. Maybe you're not going to believe me. If this is the case, I feel sorry for you. So many people are already using hypnosis to direct other people's decisions and thoughts, maybe even yours.

Siamo stati abituati a ritenere che all'uomo, in quanto essere dotato di razionalità, sia sufficiente tenere a freno l'istinto e l'emotività per essere in grado di valutare in modo obiettivo le situazioni che deve affrontare e di scegliere, tra varie alternative, quella per sé più vantaggiosa.

A leading brain scientist's look at the neurobiology of pleasure-and how pleasures can become addictions. Whether eating, taking drugs, engaging in sex, or doing good deeds, the pursuit of pleasure is a central drive of the human animal. In The Compass of Pleasure Johns Hopkins neuroscientist David J. Linden explains how pleasure affects us at the most fundamental level: in our brain.

In This Moment will show you how to find a sense of calm and serenity using a breakthrough, evidence-based program grounded in mindfulness and neuroscience. Imagine feeling stressed and being able to work through it by paying attention to your thoughts and feelings, moment by moment, no matter where you are or what you're doing. It's not as difficult as it sounds!

Penguin presents the audiobook edition of Tell Me the Planets by Ben Platts-Mills, read by Sam Woolf. Matthew has a meticulously logical mind. He is intelligent, compassionate and fiercely loyal. He also has a brain injury. When Matthew underwent surgery to remove a life-threatening cyst in the...

For decades addiction has been viewed and treated as a social and behavioral illness, afflicting people of "weak" character and "bad" moral fiber. However, recent breakthroughs in genetic technology have enabled doctors, for the first time, to correctly diagnose the disease and prove that addiction is an inherited, neuro-chemical disease originating in brain chemistry, determined by genetics, and triggered by stress. In their groundbreaking The Addiction Solution, David Kipper and Steven Whitney distill these exciting findings.