Showing results by author "Dekker Fraser" in All Categories

In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.

According to Glassdoor, the average salary for a product marketing manager is more than $113,000 (before signing, performance, and stock bonuses). But why shoot for an average salary when you can earn a significantly higher salary at high-profile tech companies, start-ups, and Fortune 500 businesses? Silicon Valley veteran product marketing manager Dekker Fraser offers proven and powerful real-world career advice in the lucrative and exciting product marketing career arena.

Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.

If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT.

Alleviate and eliminate anxiety using proven techniques of Buddhism. This is an anxiety meditation book with Buddhist self help. Learn Buddhist psychology for dealing with anxiety from numerous Buddhist meditation masters. These teachers include seasoned Thai forest monks, Chinese hermits, a Zen teacher, and many more experts in Buddhism anxiety. These anxiety reducing skills have been mastered for over 2,000 years by devout monks and the Buddha himself. I’ve aggregated techniques from various masters into this single how-to guide for reducing your anxiety with Buddhism.

Get new customers quickly, easily, and cheaply. Learn how to generate leads and acquire customers and users with the most cost-effective and modern techniques. Learn from a former college marketing instructor with over 10 years' experience working for companies large, medium, and small, who holds an MBA in marketing from Northwestern University.

In Get More Clients for Web Design or Development, author Dekker Fraser draws from both top-line marketing training received while earning his Master's degree at Kellogg School of Management and years of web design business experience to offer you a proven and powerful specialized website development business model that will draw new high-paying clients, encourage referrals, and guarantee customer loyalty, so those high-paying clients come back to buy more high-end websites from you.

Get more clients and grow your practice with the latest marketing techniques!

Proven methods for generating B2B leads and converting them quickly into paying customers using the SPF framework from Kellogg MBA Dekker Fraser.

The corporate ladder is obsolete, and the rules of success have fundamentally changed. Company and employee loyalty has died, and hard work is no longer what gets rewarded. Today, there's a much faster way to advance your career. Welcome to the 21st century corporate elevator. This audiobook dispels commonly held myths about career advancement and gives you actionable advice on how to succeed.

Why is it that you’re not bursting with ecstasy at every moment of every day? Why is there always a lingering sense of dissatisfaction and incompleteness in your life? The Buddha answered these questions, but not in an intellectual, philosophical way. He answered them with very practical, actionable advice for achieving the greatest, highest, most blissful happiness possible.

According to People Skills, 80 percent of people who fail at work do so because of a lack of social skills. This is especially true of new hires and millennials who have grown up in the digital world and may not have had an opportunity to learn to effectively communicate in a business setting. Office Meta Game is the best soft skills training guide, because author Dekker Fraser provides real world experience as an employee moving up through successful businesses.

In this innovative audiobook, you will learn how to separate from the dog-eat-dog wolfpack of retail stock investors, day traders, and swing traders; and learn how investing professionals make the real money in the investing world, by finding low risk investing opportunities and alternative investments that the majority of the stock traders don’t know about. In this valuable investing strategy guide, you will learn proven methods that can be effectively applied around the world by entrepreneurs and investors with any level of prior investment experience.

In this valuable CPA marketing guidebook, you will learn proven methods that can be effectively applied around the world by accountants with any level of prior marketing experience. The most important thing that you can do to set yourself up for success in any CPA business is to learn from top-level talent.

Do you want more SaaS demo requests, free trial sign-ups, and paying customers? Do you want them cheaply and quickly? This book teaches you the fastest, easiest, and cheapest ways to generate demo requests and free trial sign-ups in 2021; the most cost-effective way to acquire new customers; how I acquired users for less than 10 cents each; specific examples of SaaS marketing that have worked for me and others; and more.