Showing results by author "Eddie Guevarra" in All Categories
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The Values of a Marketing Leader Podcast
- By: Eddie Guevarra
- Original Recording
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I've never had a marketing leader I truly looked up to. Let that sink in. I spent years climbing the ladder. Learning the tools. Mastering the tactics. But nobody ever taught me the values that make a leader worth following. So I went looking for answers. The Values of a Marketing Leader was born from one question I couldn't shake: What does it actually take to become a high-performing marketing leader? Not the skills. Not the tech stack. The values. This podcast is based on original research from my MSc dissertation as part of the MSc in Leading Sales Transformation. Through conversations ...
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