Showing results by author "Guy Kawasaki" in All Categories

The Art of the Start 2.0 is Guy Kawasaki's classic best-selling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.

Brought to you by Penguin. Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing. Whether you're an aspiring...

Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau tells listeners how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader.

In Think Remarkable, tech titan and creator of the Remarkable People podcast Guy Kawasaki delivers a practical, tactical, and sometimes radical discussion of how to make a difference in the world and live a fulfilling life.

Life is not exactly a bed of roses for most innovation leaders and intrapreneurs - those assertive, innovative, corporate risk-takers who passionately turn ideas into profitable products. They take on corporate sacred cows and face down challenges that would cause less driven and less talented people to quickly throw their hands down in defeat. They struggle daily to unleash entrepreneurial thinking while dealing with an army of people fiercely dedicated to maintaining the status quo.

Everyone strives for success, but the path isn't always clear. Debra Eckerling, award-winning author of Your Goal Guide and creator of the DEB METHOD® for goal-setting simplified, brings together insights from top executives, entrepreneurs, authors, actors, chefs, and other thought leaders. This book provides practical strategies for anyone looking to enhance their focus and productivity, develop management in leadership skills, and set professional and personal goals that align with the goal of life fulfillment.

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal...

Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable. Using his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. Listeners of the Remarkable People podcast will learn from some of the most successful people in the world...

Wiser Guy is Guy Kawasaki's dynamic update of Wise Guy, delivering a fresh collection of stories that combine humor, humility, and the wisdom gained from five more years of life—and 250 episodes of the Remarkable People podcast. This new edition reflects Guy's continued evolution, enriched by deep conversations with luminaries such as Jane Goodall, Steve Wozniak, Stephen Wolfram, Angela Duckworth, and Julia Cameron.

Through interviews with some of today's world-class performers, you will learn to immediately apply a formula to empower your attitude and alter the outcomes of your life.

APE's thesis is powerful yet simple: filling the roles of Author, Publisher, and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing" - that is, when writers who love their craft control the publishing process and produce high-quality books. APE is 411 minutes of step-by-step, tactical advice and practical inspiration.

There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki explains the role of fervor, zeal, and cunning in persuading people, as well as the power of passion in evangelistic marketing and sales. He uses humor and examples from his experiences to illustrate techniques and approaches that will enhance your sales and marketing skills.

In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn’t a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online.