Showing results by author "Haseon Park" in All Categories
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Brand Thinking
- By: Allison J. Steinke, Haseon Park, Marty Brandt - foreword
- Length: 5 hrs
- Unabridged
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What does it mean to make a brand “believable,” and why should we care? In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore! This book introduces core brand concepts of belief systems, growth, strategy, and social influence to provide a roadmap for creating, refining, and sustaining responsible and believable brands.
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Brand Thinking
- Length: 5 hrs
- Release date: 14-05-26
- Language: English
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