Showing results by narrator "Erik Shellenberger" in All Categories

Restaurant & Bar Marketing cuts through the fluff, offering a refreshingly direct and proven approach to attract more customers and boost your profits. Author Erik Shellenberger, with decades of corporate marketing experience in the restaurant and bar industry, reveals the secrets to getting new diners through your doors as well as the tough-to-target tourist.

In "RESTAURANT & BAR MARKETING IV: IF I COULD GIVE IT ZERO STARS, I WOULD," award-winning author Erik Shellenberger delivers his boldest and most cutting-edge insights yet. The fourth book in this Amazon best-selling series challenges conventional wisdom, showing you exactly what works and what's dead in modern restaurant marketing.

Google, Yelp, and TripAdvisor are often the consumer’s first impression of your brand, especially in a tourist economy. Is your business dominating your competition, or have you not addressed your search engine ranking because you “show up” if you Google your own business? Good enough, right? Not even close. What works for your competitor’s brand could be worthless for yours.

In "RESTAURANT & BAR MARKETING III: MARKETERS RUIN EVERYTHING," Erik Shellenberger, author of the acclaimed "NO NONSENSE GUIDE TO IMPROVING GUEST COUNTS" Restaurant Marketing book series, delivers his most candid critique yet. Building on the foundational truths from Books I and II, this essential third installment exposes the common pitfalls and costly mistakes that can sink your marketing efforts.