Showing results by narrator "Jean Ann Douglas" in All Categories
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Marketing in the (Great, Big, Messy) Real World
- Rewire Your Marketing Organization to Navigate Anything
- By: Kathleen Schaub
- Narrated by: Jean Ann Douglas
- Length: 6 hrs and 22 mins
- Unabridged
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The old industrial world is gone. Yet traditional management models still treat marketing like a machine: insert budget, receive results. Marketing is a complex, non-linear system and your old playbook was never designed for today's uncertain environment. Kathleen Schaub—marketing innovator, former CMO, and research analyst—reveals a breakthrough approach rooted in systems thinking and complexity science that finally explains why your best efforts produce unpredictable results and shows you what leaders must do instead to stay credible, strategic, and in control.
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Marketing in the (Great, Big, Messy) Real World
- Rewire Your Marketing Organization to Navigate Anything
- Narrated by: Jean Ann Douglas
- Length: 6 hrs and 22 mins
- Release date: 26-09-25
- Language: English
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