Showing results by narrator "Karen L. Reyburn" in All Categories

If you’ve ever said “I’m not creative,” you’re not alone. Most accountants believe creativity lives in another world entirely—one of artists and dreamers, not spreadsheets and systems. But what if creativity isn’t about chaos or color palettes? What if creativity is curiosity, problem-solving, and rhythm? In this book, Karen L. Reyburn invites you to rediscover the creativity already within you—the kind that changes how you think, market, and lead. The kind that builds confidence, not confusion.

Marketing can be confusing and frustrating, and approaching it with purely an accountant mindset—going straight to the data, expecting an obvious return on investment—won’t deliver the kind of results you want. Your marketing only works when it is a true reflection of you and your values. Inside this book, you’ll find a structure for marketing which, when followed, helps your audience see who you and your firm truly are.