Pat Spenner
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Pat Spenner

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Pat heads marketing and product at Capital Preferences, driving go-to-market strategy, messaging and product. He was a Strategic Initiatives Leader and Managing Director at CEB, where he oversaw advice businesses serving Chief Marketing Officers and Marketing Communications executives. Prior to working at CEB, Pat led a business line in Capital One’s marketing and analysis group. In that role, he managed all aspects of the marketing mix for the business, including marketing communications, pricing, segmentation, sales strategy and distribution, and analytics. In the distant past, Pat worked in business research on initiatives supporting heads of strategy and human resources at Global 1000 corporations. Pat holds a Bachelor’s Degree in Economics from Georgetown University and a Master of Business Administration degree from Stanford University. He is a co-author of The Challenger Customer, a Wall Street Journal best-selling book on B2B marketing and sales, and has contributed to Harvard Business Review and blogged for Forbes. He lives on New Zealand’s south island with his wife and four children. In his spare time—about 15 minutes on the weekends—he enjoys star gazing, jogging, biking and flying drones.
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