Before ironing his dress shirts and (crying while) filling up the vehicle with petrol for the road trip to Toronto and the SBC Summit Canada, Steve McAllister virtually visited one of the panels for this week’s gathering of the Canadian gaming industry for a new episode of the Gaming News Canada Show presented by Bede Gaming.

Joining McAllister to provide a sneak peek at their Brick by Brick: The construction of a new affiliate landscapediscussion Wednesday afternoon were Bet99 head of affiliate marketing Andrew Garven, Linemate co-founder Calvin Konya, Hot Takes Sports CEO Tyler Amirault and former Game Lounge director of casino Keith Geary. Among the topics du jour was examining the changing landscape around affiliates over the four-plus years of legal, regulated sports betting and online gaming in Ontario and the lessons that could/should be applied to the incoming open market in Alberta this summer.

The panel also looked at the evolving relationship between operators and affiliates, and also discussed what’s on their To Do list over the next two days at the Metro Toronto Convention Centre.

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Steve McAllister welcomed back a couple of chief executive officers to a new episode of the Gaming News Canada Show presented by Bede Gaming: PointsBet Canada boss Scotty Vanderwel and Bede head honcho Colin Cole-Johnson.

The reason for the joint appearance? PointsBet and Bede last month announced collaboration on a new casino aggregation and bonusing platform provided by Bede to the Ontario-licensed operator. Vanderwel discussed the decision to bring Bede on board to power its new proprietary platform, which gives PointsBet access to an extensive online casino catalogue that includes Games Global, Pragmatic Play, Play’n GO, Light & Wonder, and other games suppliers.

Cole-Johnson talked about the company’s experience in the Ontario marketplace through its long-time partnership with OLG, and the collaboration process between the two companies’ teams to create and launch the new platform.

McAllister asked both leaders about the growth of igaming in Ontario’s regulated gambling industry, the player protection piece of the platform and the importance of both companies’ culture during the building process. Vanderwel and Cole-Johnson both addressed the opportunity around the incoming open market in Alberta and the need to create a unique product for customers in the western Canada province.

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The latest Gaming News Canada Show presented by Bede Gaming took the conversation on advertising in the gambling industry in a different direction.

Host Steve McAllister was joined by two of Global TV Experts senior executives: Nick Wood, the Global Director of Client Strategy and Growth, and Jenny Croswell, the Managing Director of Canadian Operations. Wood and Croswell talked about their respective journeys through the TV and media industry, and the story behind Global TV Experts in Canada and other parts of the world. The company advises clients in the gambling industry on their media buys. Both guests addressed the ongoing influence of television around advertising campaigns and the evolution of those campaigns in the changing regulated sports betting and gaming landscape.

McAllister also asked Croswell for her reaction to the latest report from Canadian Media Means Business on the impact of fewer advertising dollars being committed to traditional media. And, our two guests also discussed responsible gaming advertising, and the incoming open and regulated market in Alberta.

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