In this Summit Special, Jason and Danny are joined by Russell Kent Nicholls, filmmaker and the creator of Wedola, the community-built CRM designed specifically for wedding professionals.
Russell shares the story behind building Wedola, starting from his own frustration with messy spreadsheets, manual contracts, and a workflow that felt like a ticking time bomb during busy wedding seasons. What began as a tool to simplify his own process has quickly grown into a platform now used by hundreds of wedding suppliers around the world.
They discuss what a CRM actually does for wedding businesses, why many creatives avoid them at first, and how systems like automated emails, client portals, contracts, invoices, and enquiry management can dramatically reduce stress during wedding season.
Russell also talks about building software as a solo developer, growing a platform purely through word of mouth, listening to feedback from the community, and why the goal of Wedola has always been to create something that feels simple, human, and designed specifically for the way wedding suppliers work.
The conversation also touches on future features, the possibility of referral networks within the platform, industry insights gathered from booking data, and how better systems can help wedding professionals focus less on admin and more on creativity.
If you’ve ever felt overwhelmed managing enquiries, contracts, payments, and client communication, this episode shows how the right systems can completely transform the way you run your wedding filmmaking business.
🎧 Podcast Sponsors
LUMIX
Try the new S1R2 or S1 Mark II with Lumix’s free 48 hour loan scheme. They deliver it to you and collect it after.
Get 10 percent off at the Lumix store with code TWVP
https://shop.panasonic.co.uk
https://lumixloan.co.uk
Bride and Groom Video
Need help with your editing backlog? Bride and Groom Video match you with an editor in your style and give you fast turnaround without the stress.
Listeners get £75 off their first order with code TWVP75
https://bridengroom.video/twvp
Vidflow
Give your couples a Netflix style viewing experience for their wedding films, fully branded to your business.
Get 10 percent off with code TWVP
https://signups.vidflow.co/ref/twvp
Wedola
An all in one CRM built for wedding filmmakers. Manage enquiries, contracts, emails, bookings and workflows in one simple dashboard.
Get 3 months free with code TWVP
You all know this by now.... reviews mean the world to us! If you took anything away from this we'd love for you to leave one for us.
Leave us a voice note in the DM's and be featured on the podcast
https://www.instagram.com/thatweddingvideographerpodcast
Danny Rizzo
https://www.instagram.com/rizzo.films
Jase Hunter
https://www.instagram.com/afterglowweddings