Showing titles in Consumer Behavior & Market Research
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American Plastic
- Boob Jobs, Credit Cards and Our Quest for Perfection
- By: Laurie Essig
- Narrated by: Natalie Gold
- Length: 7 hrs and 31 mins
- Unabridged
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Plastic surgery has become the answer for many Americans, and in American Plastic sociologist Laurie Essig explores how we arrived at this particular solution. Over the last decade there has been a 465 percent increase in cosmetic work, and we now spend over $12 billion annually on procedures like liposuction, face-lifts, tummy tucks, and boob jobs.
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American Plastic
- Boob Jobs, Credit Cards and Our Quest for Perfection
- Narrated by: Natalie Gold
- Length: 7 hrs and 31 mins
- Release date: 28-12-10
- Language: English
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Shopportunity!
- How to Be a Retail Revolutionary
- By: Kate Newlin
- Narrated by: Kimberly Schraf
- Length: 7 hrs and 49 mins
- Unabridged
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Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to...
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Shopportunity!
- How to Be a Retail Revolutionary
- Narrated by: Kimberly Schraf
- Length: 7 hrs and 49 mins
- Release date: 04-10-06
- Language: English
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Secrets of the Moneylab
- How Behavioral Economics Can Improve Your Business
- By: Kay-Yut Chen, Marina Krakovsky
- Narrated by: Don Hagen
- Length: 9 hrs and 15 mins
- Unabridged
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Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.
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Secrets of the Moneylab
- How Behavioral Economics Can Improve Your Business
- Narrated by: Don Hagen
- Length: 9 hrs and 15 mins
- Release date: 30-11-10
- Language: English
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Es muss ja nicht gleich Liebe sein
- Besser verkaufen mit Glaubwürdigkeit und Sympathie
- By: Gabriele Stöger, Hans Stöger
- Narrated by: Cathrin Bürger
- Length: 7 hrs and 8 mins
- Unabridged
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In sechs Stufen zu besseren Verkaufsergebnissen. Wer seinem Kunden wie einem Gegner begegnet, darf sich über seine Verkaufsergebnisse nicht wundern. Heuchler verkaufen schlechter. Gabriele Stöger und Hans Stöger zeigen in diesem Buch, dass es auch anders geht. Die Dienstleistung kann in vielen Bereichen optimiert und verbessert werden. Produkte und Dienstleistungen gut zu verkaufen, bedeutet nicht, mit Tricks zu arbeiten, sondern Service und Verkauf kundenfreundlicher zu gestalten. Mit positiver Einstellung und Sympathie werden nicht nur die Verkaufsergebnisse besser, auch die Kunden werden zufriedener.
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Es muss ja nicht gleich Liebe sein
- Besser verkaufen mit Glaubwürdigkeit und Sympathie
- Narrated by: Cathrin Bürger
- Length: 7 hrs and 8 mins
- Release date: 01-07-19
- Language: German
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Gute Verkäufer machen es sich leicht
- Besser verkaufen mit Menschenkenntnis
- By: Gabriele Stöger, Hans Stöger
- Narrated by: Sandra Yvonne Heinrichs
- Length: 4 hrs and 16 mins
- Unabridged
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Ratschläge und Tipps zum Thema: Verkaufen leicht gemacht! Verkaufen ist hart, denn nicht jeder Kunde springt auf die Ratschläge und Tipps eines Verkäufers gleich gut an. Trotzdem fordern Unternehmen und Verkaufsleiter gleichermaßen immer und immer wieder, auch in schwierigen Zeiten die Verkaufszahlen zu steigern. Dieses Hörbuch beweist: Wer es sich leichter macht, ist ein guter Verkäufer. Weniger Fachkenntnis und Fleiß entscheiden über den Erfolg, sondern vor allem Menschenkenntnis.
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Gute Verkäufer machen es sich leicht
- Besser verkaufen mit Menschenkenntnis
- Narrated by: Sandra Yvonne Heinrichs
- Length: 4 hrs and 16 mins
- Release date: 01-07-19
- Language: German
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Il consumo critico
- By: Francesca Forno, Paolo Graziano
- Narrated by: Greta Bortolotti
- Length: 3 hrs and 28 mins
- Unabridged
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Fair trade, eco villaggi, transition towns, banche del tempo, slow fashion: è il vocabolario del consumo critico, in cui contano non solo il prezzo e la qualità dei prodotti ma anche il comportamento dei produttori e la sostenibilità ambientale e sociale della filiera produttiva. Una rivoluzione degli stili di vita, che può trasformare i processi decisionali promuovendo la capacità di creare nuovi legami di solidarietà dentro e fuori il mondo del lavoro.
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Il consumo critico
- Narrated by: Greta Bortolotti
- Series: Farsi un'idea
- Length: 3 hrs and 28 mins
- Release date: 15-10-19
- Language: Italian
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Marketing Mess to Brand Success
- 30 Challenges to Transform Your Organization's Brand (and Your Own)!
- By: Scott Jeffrey Miller
- Narrated by: Scott Jeffrey Miller
- Length: 7 hrs and 58 mins
- Unabridged
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One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.
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Marketing Mess to Brand Success
- 30 Challenges to Transform Your Organization's Brand (and Your Own)!
- Narrated by: Scott Jeffrey Miller
- Length: 7 hrs and 58 mins
- Release date: 22-06-21
- Language: English
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The Property Species
- Mine, Yours, and the Human Mind
- By: Bart J. Wilson
- Narrated by: Mike Lenz
- Length: 8 hrs and 17 mins
- Unabridged
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What is property, and why does our species have it? In The Property Species, Bart J. Wilson explores how humans acquire, perceive, and know the custom of property and why this might be relevant to understanding how property works in the 21st century. Arguing that neither the sciences nor the humanities synthesizes a full account of property, the book offers a cross-disciplinary compromise that is sure to be controversial: Property is a universal and uniquely human custom.
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The Property Species
- Mine, Yours, and the Human Mind
- Narrated by: Mike Lenz
- Length: 8 hrs and 17 mins
- Release date: 29-09-20
- Language: English
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Digital Renaissance
- What Data and Economics Tell Us about the Future of Popular Culture
- By: Joel Waldfogel
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 53 mins
- Unabridged
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The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some claim? In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.
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useful evidence based I formation
- By Dan S. on 21-12-23
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Digital Renaissance
- What Data and Economics Tell Us about the Future of Popular Culture
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 53 mins
- Release date: 13-11-18
- Language: English
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- By: John Gerzema, Michael D'Antonio, Philip Kotler
- Narrated by: Ray Chase
- Length: 8 hrs and 59 mins
- Unabridged
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In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prize-winning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation.
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- Narrated by: Ray Chase
- Length: 8 hrs and 59 mins
- Release date: 10-07-20
- Language: English
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Code Halos
- How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
- By: Paul Roehrig, Ben Pring, Malcom Frank
- Narrated by: Ben Pring
- Length: 6 hrs and 56 mins
- Unabridged
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With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.
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Code Halos
- How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
- Narrated by: Ben Pring
- Length: 6 hrs and 56 mins
- Release date: 29-07-20
- Language: English
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Laddering
- Unlocking the Potential of Consumer Behavior
- By: Eric V. Holtzclaw
- Narrated by: Eric V. Holtzclaw
- Length: 5 hrs and 29 mins
- Unabridged
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Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service. Use Laddering techniques to map your customer's DNA and understand why consumers buy from you; help you look at your customers in a new way and as a result maximize your profits and reduce your support costs; and provide a framework for evaluating what marketing messages, campaigns and experiences are appropriate.
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Laddering
- Unlocking the Potential of Consumer Behavior
- Narrated by: Eric V. Holtzclaw
- Length: 5 hrs and 29 mins
- Release date: 27-07-20
- Language: English
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Define and Deliver Exceptional Customer Service
- Proven Strategies to Maximize Your Profits
- By: Dr. Kelly Henry
- Narrated by: Millian Quinteros
- Length: 2 hrs and 48 mins
- Unabridged
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This book is not just about customer service. This is a book about success! It's about how to run and sustain a successful business. This book is not only for the companies that are struggling and are on the brink of closing; it is also for the successful companies that are doing well but could be doing even better.
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Define and Deliver Exceptional Customer Service
- Proven Strategies to Maximize Your Profits
- Narrated by: Millian Quinteros
- Length: 2 hrs and 48 mins
- Release date: 28-01-21
- Language: English
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£9.08 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The High Roller Experience
- How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
- By: David Norton
- Narrated by: Doug Greene
- Length: 5 hrs and 19 mins
- Unabridged
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Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.
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The High Roller Experience
- How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
- Narrated by: Doug Greene
- Length: 5 hrs and 19 mins
- Release date: 22-07-21
- Language: English
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The Renaissance Society
- By: Rolf Jensen, Mika Aaltonen
- Narrated by: Eli Woods
- Length: 5 hrs and 46 mins
- Unabridged
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According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams". We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society.
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The Renaissance Society
- Narrated by: Eli Woods
- Length: 5 hrs and 46 mins
- Release date: 21-07-21
- Language: English
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The Native Advertising Advantage
- Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth
- By: Mike Smith
- Narrated by: Dave Clark
- Length: 5 hrs and 8 mins
- Unabridged
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An industry insider reveals the next generation of marketing - and provides the insight you need to use it to beat the competition.
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The Native Advertising Advantage
- Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth
- Narrated by: Dave Clark
- Length: 5 hrs and 8 mins
- Release date: 07-08-21
- Language: English
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Brainfluence
- 100 formas de convencer y persuadir a traves del neuromarketing. Gestion del conocimiento
- By: Roger Dooley
- Narrated by: Walter Krochmal
- Length: 9 hrs and 35 mins
- Unabridged
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Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%.
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Brainfluence
- 100 formas de convencer y persuadir a traves del neuromarketing. Gestion del conocimiento
- Narrated by: Walter Krochmal
- Length: 9 hrs and 35 mins
- Release date: 22-06-21
- Language: Spanish
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Consumer Experiences and Emotion Management
- By: Avinash Kapoor, Naresh Malhotra - editor
- Narrated by: Adam Lofbomm
- Length: 4 hrs and 41 mins
- Unabridged
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The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well-being.
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Consumer Experiences and Emotion Management
- Narrated by: Adam Lofbomm
- Length: 4 hrs and 41 mins
- Release date: 08-09-20
- Language: English
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- By: Riccardo Illy
- Narrated by: Sam Rushton
- Length: 6 hrs and 16 mins
- Unabridged
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations. While it is no secret that Italians create superior products...
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Narrated by: Sam Rushton
- Length: 6 hrs and 16 mins
- Release date: 22-02-22
- Language: English
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Customer Service for Beginners
- Build Five Star Customer Service Skills You Need to Succeed
- By: T J Alistair
- Narrated by: Belinda Washington
- Length: 2 hrs and 59 mins
- Unabridged
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Not sure how to speak with people on the phone or face to face? Have problems dealing with difficult customers? If you want to feel more satisfied at work, stand out as a valuable employee, and learn five-star customer service skills that will help you shine, then you want to listen to Customer Service for Beginners! People come back to businesses that provide them with a quality experience and excellent customer service, and they avoid the employees and places that don’t. Great customer service will keep your clients happy while building your skill set.
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Customer Service for Beginners
- Build Five Star Customer Service Skills You Need to Succeed
- Narrated by: Belinda Washington
- Length: 2 hrs and 59 mins
- Release date: 15-02-24
- Language: English
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