Showing titles in Consumer Behavior & Market Research
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- By: Aaron Rogan
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Unabridged
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Overall94
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Performance74
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Story74
The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and...
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Addiction by design - Paddy Power Betfair
- By KingCharles on 14-10-21
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Release date: 14-10-21
- Language: English
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£15.50 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
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Overall839
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Performance685
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Story681
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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Brilliant
- By Francis West - Cyber Security Specialist on 26-02-16
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Contagious
- Why Things Catch On
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Release date: 05-03-13
- Language: English
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£10.79 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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Overall15
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Performance13
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Story13
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about...
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Helpful CX Introduction, annoying listen.
- By Nathan on 14-05-24
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Release date: 03-03-20
- Language: English
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£11.34 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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Overall201
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Performance172
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Story170
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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More for established corporates, terrible reading
- By stryder on 25-07-16
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How Brands Grow
- What Marketers Don't Know
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Release date: 04-02-14
- Language: English
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 9 hrs and 27 mins
- Unabridged
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Overall7
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Performance7
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Story7
A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world...
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I don't often take the time to review a book
- By Kindle Customer on 19-05-25
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- Narrated by: Seth Godin
- Length: 9 hrs and 27 mins
- Release date: 11-12-24
- Language: English
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£14.04 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- By: Joshua Seiden
- Narrated by: Chris Abell
- Length: 1 hr and 21 mins
- Unabridged
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Overall66
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Performance52
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Story52
In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
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Listned
- By Onedmc on 22-10-19
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- Narrated by: Chris Abell
- Length: 1 hr and 21 mins
- Release date: 23-05-19
- Language: English
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£7.28 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Unabridged
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Overall62
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Performance44
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Story45
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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Good start but drifts a little
- By Nadia Hayes on 11-04-09
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Release date: 02-07-08
- Language: English
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£15.19 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Anthro-Vision
- How Anthropology Can Explain Business and Life
- By: Gillian Tett
- Narrated by: Imogen Church
- Length: 10 hrs and 41 mins
- Unabridged
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Overall73
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Performance62
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Story62
Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO? If so, then you might need a lesson in business anthropology. For a century, anthropologists have had an unusual method: immersing themselves deep inside 'alien' tribes and uncovering, from the inside, how they tick. Today, a new generation of anthropologists are using this approach to explain modern businesses - revealing the hidden rituals that define what we buy, who we sell to and how we work.
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Book worth reading but be prepared to grit your teeth through the performance
- By Megan on 21-06-21
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Anthro-Vision
- How Anthropology Can Explain Business and Life
- Narrated by: Imogen Church
- Length: 10 hrs and 41 mins
- Release date: 08-06-21
- Language: English
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£11.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Psychology of Advertising
- 3rd Edition
- By: Wolfgang Stroebe, Bob M. Fennis
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Unabridged
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Overall0
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Performance0
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Story0
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Release date: 03-08-21
- Language: English
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£17.99 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Culture Code
- An Ingenious Way to Understand Why People Around the World Live and Buy As They Do
- By: Clotaire Rapaille
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Unabridged
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Overall46
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Performance39
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Story38
Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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Focus on America
- By Alex bowditch on 04-12-25
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The Culture Code
- An Ingenious Way to Understand Why People Around the World Live and Buy As They Do
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Release date: 23-08-07
- Language: English
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£12.98 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Voltage Effect
- By: John A List
- Narrated by: Will Damron
- Length: 8 hrs and 26 mins
- Unabridged
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Overall31
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Performance26
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Story26
Brought to you by Penguin. Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results...
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For the 1%
- By At this for too long. on 28-01-23
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The Voltage Effect
- Narrated by: Will Damron
- Length: 8 hrs and 26 mins
- Release date: 03-02-22
- Language: English
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The Psychology of Selling
- 10 Tricks That Make You Buy (And How to Resist Them)
- By: Elira Fontayne
- Narrated by: Rebecca Forkel
- Length: 2 hrs and 4 mins
- Unabridged
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Overall24
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Performance24
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Story24
Have you ever walked into a store planning to buy one thing and walked out with a basket full? Or clicked “buy now” on something you hadn’t even considered until a flashing “limited-time offer” made it feel urgent? If so, you’ve been guided by the invisible currents of the psychology of selling. This book is not about shady manipulation or pushy sales tactics. It is about the subtle science of persuasion—those tiny nudges that marketers, advertisers, and salespeople use every day to shape your choices.
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Makes Complex Psychology Simple and Useful
- By Walter L. Rogers on 17-11-25
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The Psychology of Selling
- 10 Tricks That Make You Buy (And How to Resist Them)
- Narrated by: Rebecca Forkel
- Length: 2 hrs and 4 mins
- Release date: 07-10-25
- Language: English
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£9.23 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- By: Michael Saylor
- Narrated by: LJ Ganser
- Length: 8 hrs and 43 mins
- Unabridged
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Overall19
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Performance13
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Story12
The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.
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good read
- By Kindle Customer on 07-10-22
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Narrated by: LJ Ganser
- Length: 8 hrs and 43 mins
- Release date: 20-05-13
- Language: English
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£14.51 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- By: Adam Alter
- Narrated by: Tristan Morris
- Length: 7 hrs and 18 mins
- Unabridged
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Overall38
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Performance30
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Story29
An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to...
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- Narrated by: Tristan Morris
- Length: 7 hrs and 18 mins
- Release date: 21-03-13
- Language: English
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£12.96 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Zero Resistance Selling
- Achieve Extraordinary Sales Results Using the World-Renowned Techniques of Psycho-Cybernetics
- By: Maxwell Maltz
- Narrated by: Matt Furey
- Length: 6 hrs and 40 mins
- Unabridged
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Overall41
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Performance36
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Story36
Achieve extraordinary sales results using the world-renowned techniques of Psycho-Cybernetics. Dr. Maxwell Maltz, the creator of Psycho-Cybernetics, and five hugely successful sales entrepreneurs - each a Psycho-Cybernetics success story - reveal how to apply this powerful self-improvement program to every aspect of selling. Learn how to completely eliminate customer resistance even as you remove your own mental obstacles and doubts.
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A lot more practical than I initially thought
- By A Valentine on 13-10-16
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Zero Resistance Selling
- Achieve Extraordinary Sales Results Using the World-Renowned Techniques of Psycho-Cybernetics
- Narrated by: Matt Furey
- Length: 6 hrs and 40 mins
- Release date: 10-12-15
- Language: English
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£13.08 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Happy Money
- The Science of Smarter Spending
- By: Elizabeth Dunn, Michael Norton
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Unabridged
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Overall56
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Performance48
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Story48
Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
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Interesting perspective
- By rvegmen on 18-06-16
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Happy Money
- The Science of Smarter Spending
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Release date: 21-10-13
- Language: English
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£12.48 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Design for How People Think
- Using Brain Science to Build Better Products
- By: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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Overall17
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Performance15
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Story15
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Just another book on design, nothing special
- By Asier on 13-01-23
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Release date: 18-05-21
- Language: English
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£11.66 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- By: Pauline Brown
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Unabridged
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Overall15
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Performance10
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Story9
Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet...
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Brilliant Masterpiece
- By Anonymous on 16-12-19
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Release date: 26-11-19
- Language: English
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£10.76 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Revenge of Analog
- Real Things and Why They Matter
- By: David Sax
- Narrated by: David Sax
- Length: 9 hrs and 17 mins
- Unabridged
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Overall8
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Performance6
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Story6
One of Michiko Kakutani's (New York Times) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film...
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The Revenge of Analog
- Real Things and Why They Matter
- Narrated by: David Sax
- Length: 9 hrs and 17 mins
- Release date: 08-11-16
- Language: English
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Arriving Today
- From Factory to Front Door -- Why Everything Has Changed About How and What We Buy
- By: Christopher Mims
- Narrated by: James Fouhey
- Length: 11 hrs and 23 mins
- Unabridged
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Overall15
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Performance12
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Story12
The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management. We are at a...
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easy listening but not much technical
- By Marek J. on 14-06-22
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Arriving Today
- From Factory to Front Door -- Why Everything Has Changed About How and What We Buy
- Narrated by: James Fouhey
- Length: 11 hrs and 23 mins
- Release date: 14-09-21
- Language: English
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