Showing titles in Marketing

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

Growing a business in the twenty-first century has become a capital intensive and data-driven team sport. In Revenue Operations, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. You'll understand what it takes to successfully transition to the new system of growth without killing your existing business. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

Curious about transforming your brand's narrative with visual storytelling? Dive into the Visual Storytelling Today podcast! Host Shlomi Ron, the visionary Founder/CEO of the Visual Storytelling Institute, engages with leading storytellers across industries. Discover their journeys, challenges, and successes. Each episode is a treasure trove of insights, available in audio, video, and blog formats for a full storytelling immersion. newsletter.visualstorytell.com

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.

Welcome to The WP SEO Show – THE podcast designed specifically for digital agencies looking to expand their WordPress SEO expertise. Join us as we dive deep into the world of search engine optimization and uncover the strategies, techniques, and best practices to maximize your WordPress website's visibility. Hosted by industry experts from SEOHive, each episode of "The WP SEO Show" offers invaluable insights, practical tips, and actionable advice to help you optimize your WordPress sites for search engines. From keyword research and on-page optimization to technical SEO and ...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

Every week, Jack Frimston and Zac Thompson from We Have A Meeting chat with brilliant entrepreneurs about sales, mindset, marketing, and everything in between. It’s smart, human, and full of ideas you can actually use. Tune in for sharp conversations, fresh perspectives, and a few laughs along the way.

In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you how exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical, sustainable business, and how any independent author can do the same to build a sustainable, profitable career with their writing.

The Business Development Podcast is the global show for founders, entrepreneurs, and sales leaders who want real growth without the hype. Hosted by Kelly Kennedy, the show delivers honest conversations, real world lessons, and proven strategies on business development, sales, leadership, and mindset. Each episode breaks down what actually drives momentum, trust, and bigger deals over the long term.

Network Marketing Breakthroughs with Rob Sperry This podcast is for serious network marketers who want to build organizations that last.Rob Sperry is a 19x author and leadership coach trusted by THOUSANDS of six and seven figure earners worldwide. His show is heard in 198 countries and focuses on what actually works inside direct sales.Each episode covers practical strategies for:• Recruiting consistently • Improving follow up • Leading teams that duplicate • Retaining top producers • Creating culture without politics • Scaling without burning outNo hype. No pressure tactics....

Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them - in very special, short sets of words called micro-scripts.

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.

Marketing your business through social media isn't an option these days - it's absolutely imperative. In this new edition of the best-selling Social Media Marketing All-in-One for Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. 

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

Crochet Business School is all about how you can use your crochet skills to create a business that will give you the income you need to live the lifestyle you deserve. I'm here to help you to build a successful and profitable crochet business. Join me, Kelly Thomas as I give you tips advice, and explore all the options on how you can profit from your crochet while having the freedom to work when you choose.

What if you could harness the power of AI to dominate digital and social media marketing—and turn it into real money and passive income? Welcome to AI-Powered Digital & Social Media Marketing 2026. This isn’t just another guide—it’s your blueprint to mastering the future of marketing. Inside, you’ll discover how to combine artificial intelligence, SEO, and the world’s biggest platforms to grow your brand, reach millions, and make money online like never before.

I have taken many students from feeling confused and doubtful to clear and confident. One of my students got working with me shortly after starting his podcast. Within his first six months, he had over 30,000 downloads! In Podcasting Marketing, you'll discover how to organically grow your subscribers in the thousands; how to use social media to grow your listeners on autopilot through positive ecosystems; 11 tricks to skyrocket engagement in your community; how to optimize your podcast for growth with analytics; and more.

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached...