Showing results by narrator "Nate Nasralla" in All Categories

You probably think sales reps close deals. But the data’s in. More than 90 percent of B2B buying happens during internal meetings—not sales meetings. Which means deals are won and lost when you're not in the room. Yet, the typical sales book and process still focuses on sales reps in sales meetings. It’s like trying to win a Formula 1 race while driving on the wrong track. That’s why Selling With teaches you the art of buyer enablement—the process of creating committed champions for every deal in your pipeline, while enabling them to sell internally with a compelling written message.

This is a book about selling more, by saying less. When our weeks are filled with more attention confetti than focus, simplicity is a gift. But the thing is, simple isn’t easy. Which is why every framework and phrase in this book is designed to teach you a single, specific, and wildly practical skill that will define your next decade of enterprise sales: How to craft short soundbites that stick.