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What does “doing good” actually look like for a marketing agency and can you prove it goes beyond the pitch deck? In today’s episode, Jack and Ellie chat with Katherine Sherry, Head of Experience at Hallam. Hallam is a B2B marketing agency that exists to do good work with good people that gets real results.

From turning down misaligned clients like Airbus, to building a wellbeing‑first culture and experimenting with lower‑impact digital practices, Katherine shares how Hallam is using its real “product” influence to nudge both clients and the wider industry toward more ethical, sustainable choices.

Topics covered include:

• Using B Corp as a roadmap not just a badge
• Why more marketing agencies are going B Corp
• How a service business measures its real‑world impact
• Rewiring agency culture to tackle burnout and protect worker wellbeing
• Guiding clients through greenwashing, greenhushing and authentic comms
• Designing more responsible digital experiences

Music by Stock_Studio from Pixabay.

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Periods aren’t just about fertility. They shape how millions of us feel, think and work each month. In this episode, Jack and Ellie talk to Jade Wakes, founder of Melody, the menstrual journaling app helping people understand their cycle, support their hormones naturally and push for fairer, more humane workplaces.

Jade shares her journey from debilitating periods and postpartum struggles to discovering cycle charting, and why better hormone education could transform both personal wellbeing and workplace culture. She also explains what it takes to build a privacy-first femtech startup that puts users’ data and dignity first.

Topics covered include:

• What really happens across the menstrual cycle and why symptoms vary
• Why period pain isn’t “just part of being a woman”
• Four lifestyle pillars for better hormonal health
• The business cost of period inequity – and what employers can do
• How Melody helps users spot patterns and advocate for themselves
• Why data privacy and anonymous menstrual tracking are non-negotiable

Music by Stock_Studio from Pixabay.

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Digital isn't as "clean" as it looks. Every website load, every ad impression and every AI query has a hidden carbon cost. In this episode, Jack and Ellie sit down with Sam Jacobs, co-founder and CEO of GrowRoom, a sustainable digital marketing agency helping responsible brands grow online while shrinking their digital footprint.

From turning down lucrative but misaligned clients, to measuring the grams of CO2 per page view, Sam shares how GrowRoom is redesigning marketing to work for people, planet and profit.

Topics covered include:

• How websites create carbon emissions
• Simple steps to cut the footprint of your website and ads
• When GrowRoom says "no" to misaligned clients
• Donating revenue through 1% for the Planet (and more)
• Building a values driven culture with a four-day work week
• Why SEO still matters in an AI driven marketing world

Music by Stock_Studio from Pixabay.