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What does “doing good” actually look like for a marketing agency and can you prove it goes beyond the pitch deck? In today’s episode, Jack and Ellie chat with Katherine Sherry, Head of Experience at Hallam. Hallam is a B2B marketing agency that exists to do good work with good people that gets real results.

From turning down misaligned clients like Airbus, to building a wellbeing‑first culture and experimenting with lower‑impact digital practices, Katherine shares how Hallam is using its real “product” influence to nudge both clients and the wider industry toward more ethical, sustainable choices.

Topics covered include:

• Using B Corp as a roadmap not just a badge
• Why more marketing agencies are going B Corp
• How a service business measures its real‑world impact
• Rewiring agency culture to tackle burnout and protect worker wellbeing
• Guiding clients through greenwashing, greenhushing and authentic comms
• Designing more responsible digital experiences

Music by Stock_Studio from Pixabay.

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Periods aren’t just about fertility. They shape how millions of us feel, think and work each month. In this episode, Jack and Ellie talk to Jade Wakes, founder of Melody, the menstrual journaling app helping people understand their cycle, support their hormones naturally and push for fairer, more humane workplaces.

Jade shares her journey from debilitating periods and postpartum struggles to discovering cycle charting, and why better hormone education could transform both personal wellbeing and workplace culture. She also explains what it takes to build a privacy-first femtech startup that puts users’ data and dignity first.

Topics covered include:

• What really happens across the menstrual cycle and why symptoms vary
• Why period pain isn’t “just part of being a woman”
• Four lifestyle pillars for better hormonal health
• The business cost of period inequity – and what employers can do
• How Melody helps users spot patterns and advocate for themselves
• Why data privacy and anonymous menstrual tracking are non-negotiable

Music by Stock_Studio from Pixabay.

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Digital isn't as "clean" as it looks. Every website load, every ad impression and every AI query has a hidden carbon cost. In this episode, Jack and Ellie sit down with Sam Jacobs, co-founder and CEO of GrowRoom, a sustainable digital marketing agency helping responsible brands grow online while shrinking their digital footprint.

From turning down lucrative but misaligned clients, to measuring the grams of CO2 per page view, Sam shares how GrowRoom is redesigning marketing to work for people, planet and profit.

Topics covered include:

• How websites create carbon emissions
• Simple steps to cut the footprint of your website and ads
• When GrowRoom says "no" to misaligned clients
• Donating revenue through 1% for the Planet (and more)
• Building a values driven culture with a four-day work week
• Why SEO still matters in an AI driven marketing world

Music by Stock_Studio from Pixabay.

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HIRO Diapers isn’t just reinventing nappies, it’s taking on the global plastic crisis one baby at a time. In this episode, Jack and Ellie chat with serial “taboo breaker” Miki Agrawal, founder of HIRO Diapers, to explore how plastic‑eating fungi, unbleached materials and a regenerative mindset could transform one of the world’s dirtiest industries.

From the eureka moment inspired by her son, to diapers (or nappies for our UK listeners) can start breaking down in landfill in months, Miki shares a radically hopeful vision for parents who want to raise their kids in a cleaner, more connected world.

Topics covered include:

• Turning baby poop into a climate solution
• Diapers powered by plastic‑eating fungi
• The truth about “eco” bamboo diapers
• Potty training early with elimination communication
• Putting nature on the company board
• Becoming an ecosystem‑conscious parent

Links:

• Miki Agrawal’s book: DO COOL SH*T: Quit Your Day Job, Start Your Own Business, and Live Happily Ever After
• HIRO Diapers
• Hello Tushy

Music by Stock_Studio from Pixabay.

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The beauty industry loves the word “clean”. But what does it actually take to live up to it?

In this episode, Jack and Ellie chat with Kelsey Irvine, CEO of Birch Babe, a female and family led company based in Ontario, Canada, known for their award-winning skincare, body care and clean beauty products. Birch babe has built a reputation for creating products that are certified all natural, vegan and cruelty free, all while using premium ingredients and sustainable packaging.

We'll dive into the story behind Birch Babe, what inspired its creation, and how this family led team are redefining the clean beauty industry.

Topics covered include:

• A 60-year-old's Patagonia trek that sparked a skincare brand
• Leaving advertising to build a values-led business
• Treating "Birch Babe" as a living brand character
• Community-tested, certified-natural formulations
• Scaling sustainably when convenience fights ethics
• Why real change needs policy, not just "green" shopping

Music by Stock_Studio from Pixabay.

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This year, Reuseabox celebrates 10 incredible years of making a difference, from saving millions of boxes from being recycled too soon to helping businesses embrace the circular economy. But behind every milestone, every delivery, and every sustainability win is a team of passionate people who have been driving it all forward.

In this special anniversary episode, we turn the spotlight on them… the people who have made Reuseabox what it is today.

In the final episode of Series 6, we chat with:

• Alice, our Digital Content Designer, on creating fun, impactful content that tells our story.
• Tom, National Account Manager, on building strong customer relationships and championing sustainability.
• Matthew, Finance Manager, on maintaining financial stability and balancing life beyond the spreadsheets.
• Henry, Operations Manager, on how Reuseabox has evolved and why reuse sits at the heart of what we do.

Topics covered include:

• The power of collaboration
• Why purpose matters more than profit
• How empathy and kindness can drive change
• The challenges (and wins) of selling used boxes
• How to champion better maternal and paternal leave
• Creating a supportive, fulfilling workplace

Music by Stock_Studio from Pixabay.

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In this episode, we’re joined by Joss Ford, founder of Enviral, a B Corp certified marketing agency on a mission to tell stories that truly matter. Joss has grown Enviral into one of the UK’s leading purpose-driven agencies, helping brands not only look sustainable but be sustainable.

We’ll explore his journey, what it really means to market with impact, and why creative, consistent storytelling is key to avoiding greenwashing and driving real change.

Topics covered include:

• The lack of creativity in sustainability communications
• The importance of word-of-mouth marketing
• How to avoid burnout in the sustainability space
• Making transparent and ethical marketing decisions
• Working with people and brands that genuinely care about sustainability
• The ongoing challenge of balancing purpose with profit

Music by Stock_Studio from Pixabay.

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In this milestone 50th episode, Jack and Ellie sit down with Thomas Laird, owner of Salt of the Earth. For more than 30 years, the family-run business has been shaking up the deodorant industry with natural, refillable products.

Thomas shares why sustainability and profit can go hand in hand, how refillable packaging can cut plastic use by up to 85%, and the unique challenges of running a values-led family business.

Topics covered include:

• Growing Salt of the Earth from kitchen start-up to global brand
• How crystal deodorant works and why it’s gaining popularity
• Cutting plastic waste with refillable packaging
• Running a family business and shaping company culture
• The importance of certifications like B Corp
• How technology and consumer awareness will drive positive changes

Music by Stock_Studio from Pixabay.