• You don't need more time. You need fewer options
    Jul 6 2026

    If you got to the back end of last week and yet again, for what felt like the 457th week in a row, you hadn't achieved everything you wanted to achieved... then you probably finished the week frustrated. Again.

    The thing is you're not alone in this. Most business owners, and especially MSPs, feel that frustration, because there never seems to be quite enough time to do all the things you want to do.

    I believe that's looking at it the wrong way. And actually you should be reducing down the number of things that you could do.

    Let's explore that in today's Monday Motivation


    Paul's 5 min Monday Motivation for 6th July 2026

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    5 mins
  • Imposter syndrome is good
    Jun 29 2026

    You know imposter syndrome. It's where you think you're going to get "caught out" any moment. I've been doing marketing for MSPs for ten years and I still feel this way some days. Crazy, isn't it?

    And yet the more I think about it the more I'm starting to believe that imposter syndrome is good.

    Because it means that you're pushing yourself to achieve stretch tasks. And that's good, right?

    Let's explore this in today's Monday Motivation. Plus I'll tell you the subject for our Tactical Tuesday tomorrow

    Paul's 5 min Monday Motivation for 29th June 2026

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    5 mins
  • You must get your marketing foundations in place
    Jun 22 2026

    If I stop being humble about myself for a second, one of my super powers is the ability to look at the mysterious dark art of marketing and break it down into a series of practical tasks.

    In fact this is what I've built the whole of the MSP Marketing Edge around.

    It means that when I'm talking to members about their marketing, often I can see where they've taken shortcuts or missed out important tasks.

    The most frequently missed out is getting the marketing foundation right. These are the basics you need in place to help you a) understand who you want to work with, b) why they would choose you, and then c) make sure that is reflected across all of your marketing.

    Give me five minutes. And let's explore this right now.

    Paul's 5 min Monday Motivation for 22nd June 2026

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    4 mins
  • Confidence (and results) come from repetition
    Jun 15 2026

    Do you remember the first time you sat behind the steering wheel of a car?

    Even if you were a confident learner, it was kind of nerve-wracking, wasn't it? There's a lot more going on when you're the driver than when you're the passenger.

    Perhaps it was the same the first few months you were running your MSP.

    And maybe it was the same when you started taking your marketing seriously.

    When you are embarking on something that is new and important to you, of course your confidence is going to be low to start with.

    But just like going to the gym, the only way to get results and improve your confidence is through repetition.

    Let's explore how you can accelerate the results you're getting from the MSP Marketing Edge system in today's podcast.


    Paul's 5 min Monday Motivation for 15th June 2026

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    6 mins
  • Why every good idea should be paused for at least 7 days
    Jun 8 2026

    If you're anything like me, you are inundated with marketing ideas.

    It's certainly easier than ever before to get ideas of ways you could market your MSP. I believe the challenge is to filter out the noise to find the ways you should market your MSP.

    Got an idea to share with you today used by an MSP I know well. He uses it to make sure every marketing idea has time to sit and be reflected upon.

    It's surprising how giving ideas time to breathe filters them into the "do it now" or "park it forever" list.

    Let's explore this concept and the benefits to you.

    Paul's 5 min Monday Motivation for 8th June 2026

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    6 mins
  • A good time to pause and reflect on the year
    Jun 1 2026

    Welcome to the 1st June. Apart from the fact it's terrifying how quickly the year's going, this is a perfect moment to pause. Look back a little bit, and then spend more time looking forward.

    There are seven months of 2026 left. What have you achieved so far... and what do you want to achieve before we hurtle into 2027?

    Let's discuss this in today's Monday Motivation.

    Paul's 5 min Monday Motivation for 1st June 2026

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    9 mins
  • Is Andromeda the answer to your traffic problems?
    May 25 2026

    Getting quality traffic is an issue for all MSPs. You can't generate leads without the right people visiting your website right?

    I've recently been looking heavily into something called Andromeda. It's the new-ish advertising system used by Meta. Think of it as a new form of Facebook ads.

    They've made it really easy to reach the right people because their new system does all the targeting work for you. It might be the answer to your traffic problems.

    Let me tell you more in today's Monday Motivation.

    Paul's 5 min Monday Motivation for 25th May 2026

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    6 mins
  • Playing the long game when results feel slow
    May 18 2026

    If there's one thing that we all know about marketing what you do, it's that managed services has a very, very, very, very long sales cycle!

    There are lots of reasons for this and unfortunately there's no easy shortcut. In the long term you have to build audiences, grow relationships, and convert relationships. That's the only way to set up a genuine pipeline of hot prospects that will serve you for years.

    But I know you have had moments, sitting at your desk or driving in your car, where you feel deep frustration about playing this long game... because the results seem to take ages to arrive.

    Let's explore that in today's Monday Motivation.

    Paul's 5 min Monday Motivation for 18th May 2026.

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    7 mins