What brilliant idea, program, event, or offer have you been holding back because it’s not perfect yet? How many opportunities have slipped by while you waited for everything to be "just right"?

In this episode of The Laws of Holistic Marketing, we explore one of the most important principles for holistic, spiritual, and wellness entrepreneurs:

Law #1: Best Known Beats Best Product

Many entrepreneurs fall into the perfectionism trap—waiting until their course, event, talk, website, or offer is flawless before sharing it with the world. While excellence is valuable, perfection often becomes the reason nothing gets launched.

The truth? The businesses that grow are rarely the ones with the "perfect" product. They're the ones that consistently show up, get visible, and let their work evolve through real-world experience.

Key Takeaways

• Perfection can delay growth and visibility.
• Your first version doesn't have to be your final version.
• Launch the 1.0 version and improve as you go.
• Real feedback comes from being in the marketplace, not from endless planning.
• Visibility creates opportunities that perfection never will.

Work It Out While It's Out

Whether it's a retreat, podcast, course, speaking engagement, program, or event, the message is simple:

Get it out there. Then improve it.

Every successful teacher, speaker, coach, or entrepreneur started with a first version that was less polished than what they offer today. Growth comes through action, not waiting.

You're Given What You Can Handle

One powerful reminder from this discussion is that growth happens in stages. If only a few people join your first event or program, that's okay. Capacity, confidence, and impact grow over time.

The goal isn't to start big.

The goal is to start.

Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability.

UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom

Discover a smarter, more sustainable way to grow your business — without sacrificing your peace, energy, or freedom. Inside, you’ll learn modern revenue strategies designed for women entrepreneurs who are ready for greater success, deeper fulfillment, and true freedom in the next chapter of their business and life.

✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle

Have you ever found yourself switching directions in your business—changing your niche, your offer, your focus, or your strategy because something new caught your attention?

And what happens to your momentum when you do?

In this episode, we explore one of the most powerful principles of sustainable business growth: Repeat What Works. While creativity and innovation are valuable, constantly changing direction can slow your progress and make it harder to build consistent results.

We'll examine how successful entrepreneurs identify the actions that generate clients, income, visibility, and relationships—and then commit to doing those things consistently. From speaking engagements and workshops to email marketing, events, and authentic relationship-building, you'll learn how repeating proven strategies can create stability, confidence, and momentum in your business.

You'll also be challenged to identify what has worked for you in the past, what actions you need to repeat more often, and what important opportunities you may be avoiding.

Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability.

UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom

Discover a smarter, more sustainable way to grow your business — without sacrificing your peace, energy, or freedom. Inside, you’ll learn modern revenue strategies designed for women entrepreneurs who are ready for greater success, deeper fulfillment, and true freedom in the next chapter of their business and life.

✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle

How can you get paid to speak—and what are the most effective ways to turn speaking opportunities into a profitable business?

The 3 Main Ways to Get Paid to Speak

1. Build Fame and Authority

The highest-paid speakers are often recognized experts, bestselling authors, celebrities, industry leaders, or influential thought leaders. Event organizers pay premium fees because these speakers attract audiences and increase ticket sales.

2. Build a Large Email List

Event hosts want speakers who can help fill seats and attract attendees. A strong email list increases your value because you can promote events directly to an engaged audience.

Benefits include:

• More speaking opportunities
• Greater credibility
• Increased book, course, and program sales
• Long-term business growth

3. Own the Stage

One of the most powerful ways to get paid is to become the event host yourself.

Examples:

• Festivals
• Summits
• Podcasts
• Virtual shows
• Conferences

Owning the stage allows you to build authority, grow your audience, and generate revenue through sponsorships and speaker participation.

Bonus Strategy: Speak for Free and Get Paid on the Back End

Sometimes the most profitable speaking engagements are unpaid. By speaking for free and offering coaching, courses, retreats, books, memberships, or consulting services, you can generate significantly more revenue than a one-time speaking fee.

Key Takeaways

• Speaking fees are only one source of income.
• Building authority, growing an email list, and owning a stage create long-term opportunities.
• Event hosts value speakers who can attract audiences.
• Hosting your own events can be more profitable than waiting for invitations.
• Speaking for free can be highly profitable when paired with paid offers.

Action Steps

1. Grow your email list.
2. Seek consistent speaking opportunities.
3. Consider hosting your own event or show.
4. Develop offers that monetize your speaking engagements.
5. Focus on building long-term business assets, not just speaking fees.

The most successful speakers use speaking as a tool to build authority, grow their audience, and create multiple streams of revenue.

Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability.

UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom

Discover a smarter, more sustainable way to grow your business — without sacrificing your peace, energy, or freedom. Inside, you’ll learn modern revenue strategies designed for women entrepreneurs who are ready for greater success, deeper fulfillment, and true freedom in the next chapter of their business and life.

✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle

What separates speakers who get invited back from those who are quickly forgotten?

Professional speakers need more than a great presentation. Having the right systems in place helps speakers maximize opportunities, look professional to event hosts, attract clients, and generate long-term business growth.

Why These Essentials Matter

• Help speakers show up prepared and professional.
• Make life easier for event hosts, increasing chances of repeat invitations.
• Create systems that continue working while you develop your speaking career.
• Build a sustainable business beyond individual speaking engagements.

The 7 Online Speaker Essentials

1. Email List

Your email list is your most important business asset. It allows you to stay connected with your audience, generate clients, and maintain control over your communication regardless of social media changes. Many event organizers also consider email list size when selecting speakers.

2. Opt-In Page

An opt-in page (also called a landing page, funnel, or squeeze page) is where people can subscribe to your email list. Its purpose is to convert visitors into subscribers.

3. Free Gift (Lead Magnet)

A free gift is offered in exchange for someone's email address. The best lead magnets solve a specific problem quickly and are easy to consume, such as a checklist, PDF, guide, or worksheet.

These first three essentials work together:

• Email List
• Opt-In Page
• Free Gift

Together, they create a system for growing your audience and generating future opportunities.

4. VIP Bonus

A VIP bonus is a higher-value resource offered through certain events. Unlike a simple lead magnet, it typically includes a course, workshop recordings, challenge, or other premium content valued at $300–$1,000 or more.

5. Online Booking Calendar

An online booking calendar makes it easy for potential clients to schedule sessions with you. Tools such as HighLevel, Calendly, or Acuity help automate this process and create a smoother client experience.

6. Business System

Speaking becomes profitable when supported by a clear business system. This includes your offers, programs, sales process, and client journey. The goal is not simply to speak on stages but to convert speaking opportunities into paying clients and revenue.

7. Social Media Presence

Social media supports your business but should not be the foundation of it. While event hosts may review your online presence, social media is best viewed as a marketing tool rather than your primary source of business growth.

Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability.

UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom

Discover a smarter, more sustainable way to grow your business — without sacrificing your peace, energy, or freedom. Inside, you’ll learn modern revenue strategies designed for women entrepreneurs who are ready for greater success, deeper fulfillment, and true freedom in the next chapter of their business and life.

✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle

Your email list is one of the most valuable assets in your business.

A strong list can:

• Open doors to speaking opportunities
• Increase your chances of landing publishing deals
• Create a direct connection with your audience
• Generate long-term, sustainable income
• Build a pool of future clients and customers

The bigger your list, the more opportunities become available.

The 4 Ways to Grow Your List

1. Organic Growth (You Do the Work)

Organic growth happens through your own efforts and relationships.

Examples:

• Social media content
• Facebook groups
• Networking (online and in person)
• YouTube videos and shorts
• Speaking engagements
• Hosting masterclasses
• Running challenges or training events
• Sharing your free gift through your Linktree and profiles

Key takeaway: Consistency creates growth.

2. Paid Speaking Opportunities

Paid speaking opportunities can accelerate list growth because event hosts have already gathered an audience for you.

Benefits:

• Access to warm audiences
• Increased visibility
• Faster list growth
• Credibility-building opportunities

Important: Always vet speaking opportunities to ensure they are legitimate and aligned with your goals.

3. Paid Advertising

Running ads through platforms like:

• Facebook (Meta)
• Google
• YouTube

Advantages:

• Scalable growth
• Predictable lead generation

Challenges:

• Requires budget
• Takes time to optimize
• Results are not always immediate

A common recommendation is to promote a free gift rather than an event, allowing ads to work continuously over time.

4. Collaborative Marketing (Most Powerful)

Collaborative marketing combines audiences and resources.

Examples:

• Affiliate partnerships
• Promo buddy exchanges
• Strategic alliances
• Joint events
• Summits and festivals
• Giveaways
• Collaborative speaking opportunities

Benefits:

• Faster audience growth
• Shared visibility
• Lower marketing costs
• Access to new communities

The power comes from growing together rather than alone.

List Size & Business Growth

Some business studies suggest a relationship between:

• Email list size
• Monthly revenue

While not a guarantee, growing your list often increases:

• Reach
• Opportunities
• Sales potential

Focus on building quality relationships, not just collecting subscribers.

Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability.

UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom

✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle

What shifts can help you become a sought-after speaker who attracts speaking opportunities, clients, and income without chasing or forcing?

This training focused on three powerful shifts that move you from waiting for opportunities to creating them. Success as a speaker isn't just about tactics—it's about how you position yourself, your message, and your business.

What's Not Working

Many speakers struggle because they:

• Wait until they're "ready"
• Overgive and undercharge
• Lack clarity in their message
• Have no audience or list-building strategy
• Wait for someone else to choose them

Your message is needed now. The key is stepping into leadership instead of waiting for permission.

Shift #1: From Stories to Frameworks

Stories create connection, but frameworks create authority.

A framework is your unique process, system, or methodology. Examples include:

• Three Pillars of Thriving Post-Menopause
• Four-Step Grief Healing System
• Five Phases of Becoming a Wise Woman

People may relate to your story, but they invest in the process that helps them achieve results.

Key Takeaway: Own and teach a framework that is uniquely yours.

Shift #2: From Hoping to Get Picked to Owning the Stage

Rather than waiting for invitations, create your own opportunities.

Examples:

• Host a festival
• Launch a summit
• Start a podcast
• Run your own show or event

Owning a stage positions you as a leader, increases visibility, and attracts collaborations and speaking opportunities.

Key Takeaway: Leaders create stages instead of waiting to be invited onto one.

Shift #3: From Speaking Free to Give Value to Speaking Free to Invite

Speaking for free can be incredibly valuable when done with intention.

The goal is to:

1. Grow your email list
2. Build relationships
3. Nurture trust
4. Gain clients over time

Instead of speaking only to educate, speak to invite people into your world through:

• Free gifts
• Email lists
• Workshops
• Coaching programs
• Courses and offers

Key Takeaway: Speaking is often a relationship-building strategy before it becomes a sales strategy.

The Importance of Patience

Building a speaking business takes time. Success comes from consistently building:

• Credibility
• Authority
• Audience
• Systems
• Confidence

Some people become clients quickly, while others may follow your work for years before saying yes.

Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability.

UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom

Discover a smarter, more sustainable way to grow your business — without sacrificing your peace, energy, or freedom. Inside, you’ll learn modern revenue strategies designed for women entrepreneurs who are ready for greater success, deeper fulfillment, and true freedom in the next chapter of their business and life.

✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle

What does your speaking lead to?

Speaking creates impact, visibility, and connection—but if you're building a business, it should also create opportunities for people to work with you.

One of the biggest mindset shifts I teach is this:

Speaking is marketing.

Whether you're speaking on a podcast, summit, community stage, workshop, or interview, you're building trust, sharing your expertise, and creating a pathway for people to continue the journey with you.

The Path From Speaking to Clients

Many entrepreneurs focus on getting speaking opportunities but don't have a system that guides people toward becoming clients.

Here's the framework I teach:

1. Speak – podcasts, events, workshops, interviews, and community talks.
2. Offer a Free Gift – give people a valuable next step.
3. Build Your Email List – collect contacts so you can continue the conversation.
4. Nurture the Relationship – send regular emails and stay connected.
5. Host Your Own Events – workshops, masterclasses, webinars, challenges, or series.
6. Offer a Short Program – typically 30 to 90 days.
7. Invite People Into Long-Term Programs – creating deeper transformation and consistent income.

Why Your Email List Matters

If you're writing a book, creating a course, launching a podcast, or building a new offer, don't wait until it's finished to build an audience.

Build your email list now.

When your offer is ready, you'll already have people who know, like, and trust you.

A common mistake is collecting email addresses but never following up. Consistent emails help build relationships and keep you top of mind.

Why Short Programs Work

I've noticed a shift in how people buy coaching and online programs.

People want:

• Connection
• Trust
• Relationship
• A chance to experience your work

A short program can be a wonderful bridge between a free offer and a long-term coaching or mentorship program.

Key Takeaway

Speaking alone doesn't create clients.

The real magic happens when you create a clear pathway from speaking, to relationship-building, to offers, and ultimately to long-term client relationships.

Ask yourself:

Which step in this process am I missing, and what is one action I can take this week to strengthen it?

Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability.

UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom

Discover a smarter, more sustainable way to grow your business — without sacrificing your peace, energy, or freedom. Inside, you’ll learn modern revenue strategies designed for women entrepreneurs who are ready for greater success, deeper fulfillment, and true freedom in the next chapter of their business and life.

✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle

Can your business continue running if you need to step away for a day?

A sustainable business isn't built around doing everything yourself. It's built on systems, support, and people you trust.

If I ever find myself at zero capacity to lead, I know I can lean on my team or the incredible leaders within my community. Creating that level of support is one of the greatest investments you can make in your business.

What Makes a Sustainable Business?

My goal is to create a business that is:

• Calm
• Stable
• Burnout-free
• Relaxed
• Powerful
• Sustainable

Growth is important, but growth without a solid foundation can create stress and instability. Long-term success comes from building systems that support both your business and your life.

Tips for Running Your Business While Traveling

This session also became a behind-the-scenes look at how I continue leading and serving while away from my normal workspace.

My Travel Essentials

• A portable fabric backdrop
• My phone as a high-quality camera
• Simple camera mounts
• Natural window light whenever possible

One of my favorite tools is Camo Studio, which allows me to use my phone as a webcam. Since phone cameras are often better than laptop cameras, it's an easy way to improve your online presence while traveling.

Speaker Tip

Always have a backup setup ready.

You never know when you'll need to host a meeting, deliver a presentation, or join a livestream from a hotel room, shared space, or unfamiliar environment. A simple travel setup allows you to continue showing up professionally from anywhere.

CIAO: Call It All Out

One of my favorite speaker tools is:

CIAO = Call It All Out

As speakers and leaders, we often try to ignore distractions or pretend everything is perfect. Instead, acknowledge what's happening.

This could be:

• A technical issue
• A noisy environment
• A distraction in the room
• Being in a different location
• Nervousness before speaking

When you call it out, your audience relaxes. Trust increases because people no longer have to wonder what's going on.

Three Speaking Principles I Teach

1. Be Real

People connect with authenticity more than perfection. Start where you are and speak from that place.

2. Make It About Your Audience

After sharing your experience, bring it back to them.

Ask questions like:

• Can you relate?
• Have you experienced this too?
• What does this look like in your business?

Connection happens when people see themselves in the conversation.

3. Change the State of the Room

Great speakers don't just share information—they guide energy.

Simple tools like:

• Deep breathing
• Stretching
• Movement
• Humor

can help shift your audience into a more engaged and resourceful state.

Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability.

UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom

✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle